LG's G3 Compacts Form & Function

LG's latest G3 smartphone is all about simplification and this theme is reverberated in its slogan "Simple is the new smart” for an all-new smart interface; larger, clearer display; and a laser-precise camera demonstrating that power and precision really works.

With a 5.5-inch Quad HD display with 538ppi, the G3 has four times the resolution of HD and almost two times higher resolution than a Full HD display
camera. G3's Laser Auto Focus lens can shoot stunningly sharp images in a fraction of the time required by conventional phone cameras. Polished metallic skin on the rear cover that is lightweight, fingerprint-resistant and most of all, aesthetically pleasing.

According to LG, the G3 is the first Quad HD smartphone in the US with 78% more resolution than the Samsung Galaxy S5.  The Quad HD has about four times the number of pixels as a 720p HD display. Compare this to Apple’s iPhones, which tout a “Retina” display, having only a resolution of about 326 pixels per inch.

The improved user interface yields a much more fluid, more intuitive, and therefore easier, way to navigate through the handset. Less clutter, a flat tile look and more muted tones creates a mature look. Each core app, such as contacts and messaging, has its own color scheme. The circular motif of the graphic assets in the new UI reinforces the shape and concept of LG’s logo.To create a more relaxed and ergonomically-correct grip, the G3 features a floating arc design (i.e., a curved back) which creates an illusion (in the hand) of holding a thinner, narrower device despite a wider display.

The LG’s new UX (user experience) will be available on its low and mid-range devices.  Key highlights include:

 

The all-new LG G3 will arrive in the U.S. later this summer with T-Mobile, Sprint, AT&T, Verizon, Best Buy and Best Buy Mobile specialty stores. The stylish and fingerprint-resistant metallic skin with matte finish that keeps the LG G3 is available in: Metallic Black, Silk White, Shine Gold, Moon Violet and Burgundy Red.

To learn more, go to: http://www.lg.com/us/mobile-phones/g3