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Superdry Survives Superstorm Sandy

superdry oneJust like a phoenix rising from the ashes, Superdry on NYC’s famous South Street Seaport reopens after nine months of being shuttered.

South Street Seaport has gone through many transformations throughout its history. Once America’s leading port of call where historic ships docked, to being the most important wholesale East Coast fish market in the USA (Fulton Fish Market), the historic twelve-square-block district in lower Manhattan is now home to a picturesque cobblestoned tourist area consisting of indoor and outdoor shops, restaurants & cafes, and entertainment.

Superstorm Sandy devastated the area in October 2012 and shuttered the area to a virtual ghost town. With little or no federal, city, or state aid, the only activity in the South Street Seaport was construction in the following months as tourists stayed away. However, slowly but surely, many of the demolished retailers are starting to rebuild and re-open to bring back the vibrancy of the South Street Seaport.


Superdry is back, now better than ever.  The UK-based outerwear and denim label, known for its quirky fusion of Japanese graphics, Americana and fine British tailoring, hosted a part celebratory, part fundraiser event. With special guest Sports Illustrated model and actress Jessica White and featuring live music by DJ Hesta Prynn, attendance by Wilmer Valderrama, Miss Universe 2013 Olivia Culpo and representatives from the New York City’s Mayor’s office, it was the perfect way for Superdry to re-introduce its 4,049-square-foot South Street Seaport location as well as announce its partnership formed with the Mayor’s Fund for Hurricane Sandy Recovery and the Department of Education.  For every purchase made that night, Superdry donated one piece of clothing to benefit young adults affected by Hurricane Sandy. So while guests had the pleasure of the being the first to buy the Fall 2013 collection, they were also doing their part in helping teens looking cool for their return to school.

superdry floor“After months of anticipation, we are thrilled to have reopened our South Street Seaport location,” says Stephen Cox, President of Superdry USA. “Our arrival signals the return of retail in the area, in addition to jobs that were displaced due to Hurricane Sandy. We could not be happier to mark our reconstruction with this celebration, and look forward to many more landmark achievements in the future.”

For more information about the store and the event, go to: www.superdry.com

Gifts Made for Marvelous Moms

Armitron watchWith Mother's Day just around the corner, the Accessories Council, in conjunction with stylist Alison Lang, helps you to choose affordable gifts for fashion-forward to eco-friendly to tech-savvy moms.

Bling it On
Everyone loves a little bling in her life.  One piece alone can totally transform an outfit from ordinary to extra-ordinary.  With these stand-out and versatile pieces, your mother will always feel extra-ordinary.

  • Armitron 3689 Watch series: Keep time with the stylish and classic piece with gold accent accents, Swaroviski crystals, mother of pearl dials, luminous hands and sweep second hands. MSRP: $80 on Amazon

  • Caroline Rocha Hand-Painted Signature Cuff Bracelets: Unique, one-of-a-kind cool leather cuff bracelets embellished with Swarovski crystals.  MSRP: $159-219  www.carolinerocha.com

  • Eric Javits Mini Squishee Star Handbag: Always lightweight and durable, Eric Javit's handbags are always eye-catching.  The mini Squishee Star, the smallest version of the popular Squishee shopper, is accented by a gold-tone chain, protective brass and cute starfish logo.  MSRP: $335 www.ericjavits.com
  • John Wind Maximal Neon Initial Bracelets and Neon & Pearl Necklace: Neon brights continue to be a fashion trend, so why not incorporate it with traditional pieces like silver and pearls?  The Initial Bracelet with a mixture of neon glass beads weaved into a chunky silver-plate chain and a personalized initial charm. How cute!! The Pop of Neon Necklace is a versatile 48" long jewelry piece consisting of pearls intermixed with pops of neon glass-based beads - can be worn as a necklace or a multi-strand bracelet! MSRP: $128  www.maximalart.com

  • MCM Armour Double Bracelet: MCM is known for their luxury leather goods, handbags, apparel, and accessories. The 2013 Armour Collection is highlighted by a snake-embossed pattern giving it an air of exoticism and protection.  The bracelet is a double-wrap leather cuff bracelet decorated with 24 gold plate and gunmetal studs. MSRP: $220  www.mcmworldwide.com

  • Roman & Sunstone Python Buckle Bracelet: More snakeskin print! A textured python print inlay set in gold-tone metal, set in a functional buckle closure MSRP: $20  www.romansunstone.com

  •  Sprout Eco-friendly Watch: Well known for their high-quality, affordable and eco-friendly line, Sprout watches has something for everyone. MSRP: $40-80 www.sproutwatches.com

MCM braceletThe Finishing Touches
Sometimes it's the little things that make all the difference. These gifts are for the mother looking for something less flashy, but still high in quality.

  • BCBGeneration Striped Fedora: Add a splash of dash! Keep cool in this classic fedora set in au-courant stripes with color-blocking bands. MSRP: $32

  • Bishop Aprons: For the culinary artist, Bishop Aprons are a perfect fit.  100% cotton in body-shaping silhouettes. MSRP: $25.95  www.bishopaprons.com

  •  Echo Design Group Geo Circles Plastic Beach Set: These eye-catching vinyl/ plastic iPad/tablet holders allows tech-savvy moms to use the gadgets on the beach while keeping them sand-free & water-free.  Genius! Set includes a case for your digital tablet/reader (11"x 9.5") and a smaller one for your smartphone (6.5"x 4.5"). MSRP: $42  www.echodesign.com

  •  Francesca's Tuileries Eau de Parfum: Tuileries is a fresh floral fragrance evoking the air of Paris' famous formal gardens.  Crisp top notes of sparkling citron and apple, and mixtures of soft white amber and musk.  MSRP: $28 (2oz) www.francescas.com

HSN Oz Collection Dazzles

glinda dressIt’s nearly 75 years since the movie The Wizard of Oz captured the hearts and imagination of children of all ages. Since then, it’s had many incarnations ranging from movie sequels to even the Broadway musical hit Wicked which is a historical perspective of the witches featured in The Wizard of OzGlinda and The Wicked Witch of the West (who as it turns out, wasn’t really that wicked). So, we’ve had the backgrounds of Dorothy, the two witches, well how about the Wizard himself? Aren’t you a little curious how the Wizard came to be?

Based on L. Frank Baum’s Oz novels, the movie Oz the Great and Powerful was the number one hit in movie theatres for two weeks in a row, proving that the series continues to capture our imagination. With the fantastical tale of an ordinary man who rises to become the Wizard and his encounters with a myriad of beloved characters eg, Glinda the Good witch and new ones – eg new witches Theordora and Evanora.

Read more: HSN Oz Collection Dazzles

Spring Beauty Products Fill Stores

biore

Spring conjures up the ideas of rebirth, rejuvenation, renewal, resurrection, and regrowth. What's a better way to usher in the new season than with a press event for new products or improvements to existing ones?

BIORE ACNE CLEARING SCRUB
Acne, bacne (back acne), chacne (chest acne). Sorry darlings, but acne doesn’t stop at adolescence. According to a Massachusetts General Hospital study, clinical acne afflicts the complexions of 45 percent of women ages 21 to 30, 26 percent of women ages 31 to 40, and 12 percent of women ages 41 to 50. And what do you do with those hard to reach places? 

Read more: Spring Beauty Products Fill Stores

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