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Make The Most Out of Search Engine Optimization

While technology and gadgets usually implies hardware that's held in hand or placed on a shelf, the software driving the technology is just as crucial as the hardware -- if not more so.

While sites bandy about this great digital tool or another few think about what drives the sites or makes them effective. All kinds of sites exist to provide information, processes, relationships and a total virtual life for some. But what makes the site effective.

Though I have written about lots of other subjects over the years and, by being re-born as a new media driven individual, I have tried to understand the best ways to use the internet both to reach an audience and "re-brand" myself. Scanning the web, reading the books, attending the conferences and workshops, I've accrued a resourceful layman's knoweldge of the best way to use the digital pathways for modern communications. Along the way, I have had to figure out the best way for websites to be built -- especially on the DIY level in advising others and making decisions for myself.

Though this checklist is fairly rudimentary, it maps out most of major areas of concern. Of course, as efforts shift from websites, to blog-like enviromments to various social netwroks, key decisions as to how the web is best will shift around but the main issues are outlined below.

 Search Engine Optimization (SEO) has evolved in order to make your web efforts effective not only as a tool for users directed to your site, but as a vehicle to gain eyeballs from the vast wilderness of the web. This is a set of techniques and strategies you can use to, in effect, game the system--or rather, best present your site to the eyes of the web--the algorithms called "crawlers" or "spiders" that troll the internet and its myriad websites for evidence of your site's existence.

The traffic your site generates (whether it occurs through organic, contextual, or paid search) and the rankings that come as a result, are determined by a set of rules or options you can exercise or manipulate in order to increase your search ranking and your traffic.

The key is to get Google or the other search engines to index your site and as many of its pages as possible. Once that is done, your site is in the vast directory of data run by Google, et al. that allows for your site to register in a search, for pages to be found, and, hopefully, to meet the needs of data seekers.

Here are several concepts to keep in mind to effectively optimize a site:

1) To get your pages indexed properly with the search engines, your web designer can do some things internally, such as making sure there are many inter-linked pages throughout the site. That means a lattice work of internal links; when someone's name is mentioned in one place or on one page, it should link to where that person is mentioned elsewhere. For example, you mention an actor's name in the plot outline; there's should be a link to that person's bio within the site.

2) Another thing you or your designer can do is place lots of photos that are properly named so that image searches can provide further traffic. Remember, your site can be found through your visuals as well; still images and videos are as keyword-friendly as text.

3) Make sure the URLs for every page of your site are effectively, efficiently, and succinctly written. Web sites are found by their address, a URL, or Uniform Resource Locator; every website and page within it is assigned a URL with a set of instructions that catalog the site, the pages and information on the pages according to a set of prioritized words. Why is the URL important? Sometimes CMS systems will create less-than-useful URLs, and you may have to have your webmaster/programmer manually modify your URLs to be effective.

4) Use well-conceived meta tags, meta descriptions or meta keywords. If you think of what you see as a website on the screen as the skin that covers blood vessels, muscles and other elements underneath, meta tags are the words that lie behind the text and images you see.

They are part of the stuff (text, images, layout, designs, databases, links to videos, etc., that's describe in HTML (the language that makes the internet run) what makes up your site; it can be seen through the programs that construct your site.

5) Most important are effectively written meta descriptions--those sets of word under the URLs found through a web search. You can actually go in and write or change the ones that appear when a search find your site or some subject that is related to it. Those descriptions not only define your site--they can direct people to look at your site over others that have related content.

6) Understand and exploit the best practices for keywords and key phrases. You need to think, "What 10 or 15 words or phrases is this page MOST about?" Consider that throughout your site--whether it be the page that lists the film's plot, the cast and crew bios, or business information.

7) Remember, your site doesn't only exist within the context of itself. Use the subject of your film to have as many links as possible between your site and other relevant sites; and by "relevant," that means everything possible! From what the film is about, who is involved, what influenced it, etc., you should forge links with everything related to your film in any way.

That not only mean you/your designer-programmer makes links out to external sites; these outward links also means you need them to establish links back to you--and sometimes you get those by simply e-mailing the other sites, their administrators, webmasters, designers or owners and ask them to create links back to your site. Though you want lots of links, you don't only want to do them favors and take eyeballs away from your but to make sure they reciprocate in kind and bring you eyeballs.

8)
Make sure that when you post anything--whether it be a blog about the film; a fully realized press kit; the director's statement--you intelligently situate key words and key phrase that you want search engines to pick in the first paragraph or headline that accompanies the text. That goes for captions and the underlying names of photos or videos the are integrated into the site.

9) Of course the richer the content of your site, the greater chance search engines will find keywords in the range of subjects your site covers--so there is a balance between focus and breadth or range. If your film is about a certain subject include related articles or stories and images about that subject.

10) Though often overlooked, two other important elements can improve your ranking in searches. One is "duration"--how long do people stay on your site either by reading or watching it -- and the other is "click-thrus" -- much do users jump around the site. By getting a hit or, as the term has been updated, a click-thru demonstrates user activity.

When someone clicks on an article or image on the site and then clicks onward, that's a "hit" or "click-thru." The diversity of clicks is more important than just someone hitting the site because hits can be rigged. Most important is that someone is really moving through the site not just clicking at one point.

Pepcom Winter Preview

Every several months or so, a company called Pepcom puts together a gathering for tech companies and the writers and editors who love them — and their trinkets, toys, tools and other tech-infused goodies.
Pepcom greeter
On September, 17, 2009, PepCom held its Holiday Spectacular mini-expo, to the pleasure and engorgement of many journos, we two included. Accompanying this text is a selection of highlights from that event, displaying some of the many goods and services featured — many of them showcasing the cutting edge of tech developments in those gadgets we use in both travel and in general communication.

This is being written in anticipation of the next Pepcom event, Wine, Dine, and Demo!, which is being held at the Hammerstein Ballroom for New York's tech media community tonight. In addition to the wine and food, it offers a great opportunity to preview stuff for the holiday season: the latest cellphones, TVs, videogames and broadband-services products. The ballroom will be filled by journalists from every major media company, generally stuffing their faces full of food and eyeballing tables of goods that will test their syntactical and descriptive skills — and, ultimately, giving us information on these futuristic tech development. Many gift guides are inspired by this event.

Directed Electronics will feature its Viper SmartStart, an app that lets you start your car with your iPhone.
Verbatim
is rolling out with 2TB of memory.
Imation
has the first wireless USB external hard drive, and will give a glimpse of its PowerPoint Karaoke.
Sonos is showing off its all-in-one wireless music system.
Livescribe will present its Pulse smartpen, beefed up with more applications.

And for the those weary of texting or calling friends? Give them a knock. Knocking brings you a new form of direct, visual mobile communication.

For all the photo addicts out there,one company has the world's first photosharing site that promises to store your photos forever.

So as the walk is made through this collection, those that might change your life or at least be worthy of your time and obsession will be revealed, here and elsewhere. Stay tuned, and check out the gallery below.

The followling pix illustrate the range of produics displayed at the shiow.

 

 

 

 

DVR Expander

Bluetooth

MyPhone

 

Showstoppers Gadget Focus 09

Every fall tech promoters gather together various audio, video, accessory and computer companies to showcase new products or innovations being made available through the winter and spring season. Last night's Showstoppers event was no exception. What  follows are a few snaps and capsules on a host of tech companies's product roll-out. Over time, these will be evaluated and reviewed in greater detail.

To the right is a computer screen featuring fastpencil.com--a self-publisher with a twist. With new writing tool and marketplace upgrades for their free social self-publishing platform fastpencil.com allows authors to easily write, share, publish and sell their books.Writers can use the new Color Book Creator™  for projects such as children’s books, cookbooks, comic books and coffee table books while also promoting a more robust marketplace for FastPencil users to showcase their books and skills. The new Color Book Creator™ allows authors to focus on the visuals of their projects in addition to the content. Writers can import images and illustrations to their book pages with no limitations on placement or image and text size, enabling them to create the exact experience they envision.

FastPencil makes the book-writing process easy for anyone and everyone,” said Steve Wilson, FastPencil Co-Founder and CEO. “With our initial product offering we proved that our tools strip out the complexity of the writing and publishing process for novels and now we want to extend the capability to writers using images and artwork in other genres as well.”

To the left is a new security device available from Escort, Entourage™ PS, powered by Blackline GPS, a fully portable, personalized security system with mobile phone alerting. Iit’s from Escort the award-winning authority in radar and laser detection for more than 30 years. Unlike siren-based vehicle security, Escort Entourage PS features a powerful combination of always-on cellular communication, industry-leading GPS tracking and tamper-sensing technology to silently notify you directly of any threat to your vehicle’s safety. All of which makes noise-polluting siren-based security systems a thing of the past. 

In the image to the right below is Vusik's the Wrap 310.  The Wrap 310 challenges the status quo of traditional video viewing devices by looking and feeling like normal sunglasses. It features twin high-resolution video displays which projects a 56-inch screen and includes removable noise isolating earphones. Powered for up to 6 hours on just 2 AA batteries, the Wrap 310 will accept video from almost any video player, including the iPod and iPhone.

Whether it's for a executive business traveler or someone who wants an immersive console gaming experience, the Wrap 310 does the job done in style.  With composite video input and optional VGA and component compatibility adapters, the Wrap 310 is the most versatile pair of video eyewear on the market. Please see a complete list of compatible devices below. VGA and Component adapters coming soon.

"The Wrap 310 is the first device to merge the look of video eyewear and traditional sunglasses into one,” said Vuzix CEO, Paul Travers.  “We are excited to be a part of the mobile video revolution and are thrilled to be globally unveiling the Wrap 310."

Kingston Technology, a leader in memory products, announced a new addition to its SSDNow line of solid-state drives. The SSDNow V+ features capacities up to 256GB, higher input and output operations per second (IOPS) and faster read/write speeds than a standard mechanical hard-disk drive. It is targeted to prosumers and enterprise companies looking to increase performance and extend the life of existing systems.

A computer’s operating system will benefit from the drive’s impressive random 4K read speeds of up to 6,300 IOPS, and random 4K writes of up to 291 IOPS. The Kingston SSDNow V+ has a blazing sequential read speed of up to 220MB/sec. and write speeds of up to 180MB/sec. The V+ is the latest addition to the SSDNow family of solid-state drives. The V+ is currently available in the United States in 64GB, 128GB and 256GB capacities; the 64GB drive is available worldwide with increased capacities to come. It uses a standard SATA interface and is extremely durable with no moving parts and less heat generation than a typical hard-disk drive. 

 

 

 

 

 

 

Storage Devices as Toys

What a wacky idea--turning memory sticks into collectibles. But why not. You can hang them on your neck; attach to your computer bag, travel case, or shoulder bag. Hey, they could even be a strange extension for your piercings.

Since 2005, Boston-based design house Mimoco has fused contemporary characters and artist's original designs with the functionality of personal data storage devices. Making its name known both in the pop-culture driven Art Toy underground and in the high-tech gadget world Mimoco has developed a set of lines signing up lots of great creators and classic pop culture icons. With a mission to bring style and soul to consumer electronics, Mimoco is renowned for their flagship collection of Mimobot designer USB flash drives.

The distinctive character-based Mimobot line offers flash memory storage drives from 1GB to 8GB for you to transport all your precious data. One way you won't lose the drive is to remember the unique drive you own. The Mimobot range is available in several crossover flavors, such as Star Wars, Halo, Happy Tree Friends, and Japan's Domo. Moreover, the Mimobot Artist Series has functioned as a canvas for pop-artists like Gary Baseman, Jon Burgerman, and Simone Legno amongst other hip fresh designer toy, street art, and urban cultured talent. Mimobot flash drive creations also originate from the minds of fans through design challenges and through the original Mimobot Core Series of data deprived denizens hailing from far out Planet blõôh (whatever the hell that is!) Whatever design strikes your fancy, Mimoco's has developed a creative take on the portable personal data storage tech tool.

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