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Internet Week is being held on June 6 - 13, 2011 at the Metropolitan Pavilion plus other venues around New York City.
Noting that Mayor Michael Bloomberg recently called for New York City to be "the #1 digital city in the world," Internet Week New York chair David-Michel Davies said "the festival’s line-up reflects how the city is well-positioned to make that goal come true."
"There has been a groundswell of energy and activity in the New York technology industry over the past few years," said Davies. "The festival has become a draw for people looking to exchange ideas and explore and experience where the Internet might be taking us next."
Senators Chuck Schumer, keynote speaker, and Kirstin Gillibrand will be in attendance. Some of the other thought leaders and innovators include:
The week is packed with events every day, including:
The kick-off lecture is Mobile Engagement 101 held in the Metropolitan Pavilion. The talks discusses how to leverage the mobile/social channel to engage and grow an audience. Real-world case studies and interactive demos of successful campaigns for major brands and publishers such as YouTube, NBCUniversal, and Wyndham will be provided. Presenter: Tony Jacobs, VP of Technology, Gloto.
Highlights of the festival include:
Conferences and Panels:
An additional event is the Make the Stage event where anyone can "Make the Stage." Twelve slots have been set aside for panels covering subjects like Social Media, Technology, Entertainment, Start-Ups, Mobile, and Advertising Creativity. Public voting will decide what groups get to present in each of the categories.
In conjunction with is event, the Interactive Advertising Bureau (IAB) is hosting Innovation Days. Their sold-out Future of Display -- IAB Innovation Days @ Internet Week conference started with a bang as IAB President and Chief Executive Officer Randall Rothenberg issued an industry call to ignite creativity in display advertising.
Expressing a provocative point of view, he challenges attendees to drive a true creative revolution in display advertising by moving the dialogue away from clicks and toward personal, memorable, breakthrough marketing experiences that have the power to change the hearts and minds of consumers.
Creative teams must now include technologists along with writers and designers, he said, to engage the intellect and emotions of audiences across all channels, and create brands that endure.
IAB is comprised of more than 500 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend.
The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.
For more information visit https://www.internetweekny.com/.
Internet Week New York 2011June 6 - 13, 2011
Metropolitan Pavilion125 W 18th StreetNew York City
The Altman Building19 West 21st StreetNew York City
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