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The Hello Kitty Supercute Friendship Festival Conquers America

Details: Parent Category: Expos and Conventions; Category: Previews; Published on Thursday, 04 June 2015 21:05; Written by Luna Balfour

Has the world got you down? Feeling a severe lack of brightly colored animals in your life? Do you prefer your cats with red bows and no mouths? If you’re in the Denver area, then Sanrio has the event for you. The Hello Kitty Supercute Friendship Festival is coming to the Denver Coliseum (4600 Humboldt St, Denver, CO), June 5 - 7, 2015 as part of its North American tour. The festival celebrates Hello Kitty’s illustrious forty year career.

Going beyond a traditional live stage show, Hello Kitty’s Supercute Friendship Festival offers a unique multi-component walk-around festival atmosphere for Sanrio fans of all ages. It will feature Hello Kitty and her friends in multi-stage live performances, DJ-driven dance sequences, interactive exhibits, animation, fashion, photo ops, craft activities, event-exclusive collectibles and much more!

Along with luminaries such as Hello Kitty, Badtz-Maru, and Keroppi, expect appearances from newer Sanrio characters like Purin, a a golden retriever that resembles a large flan, and Kuromi, a mischievous imp-girl that plays the guitar.

Kitty was created by graphic designer Yuko Shimizu in 1974 and has since become one of the foremost cartoon icons of the 20th century and still going strong in the 21st. This festival follows off of Sanrio’s first Hello Kitty museum exhibition at the Japanese American National Museum in Los Angeles which ran from October, 2014 to May, 2015. Banzai, Kitty-chan!

For more information, go to: http://www.sanrio.com/HKFestival

The Hello Kitty Supercute Friendship Festival

June 5 - 7, 2015

Denver Coliseum
4600 Humboldt St.
Denver, CO 80216

Integrated Marketing Week June 9th and 10th in NYC

Details: Parent Category: Expos and Conventions; Category: Previews; Published on Tuesday, 02 June 2015 00:03; Written by John Matthews

New York is a town full of marketers working at advertisers, advertising agencies, and media companies. There are many conferences and other events covering advertising in all its many forms including new developments such as programmatic advertising. However, conferences that cover the wide landscape of marketing and marketing technology and automation are still few and far between in New York even in the light of the growing interest in marketing technology and automation. One series of events that does cover this wider landscape of marketing is the Internation Marketing Week (June 9 - 10, 2015) of which the International Marketing Week conference at the Millenium Hotel (145 W 44th St., NY, NY) is the centerpiece event which presents a gamut of experienced practitioners and thought leaders speaking on the many different aspects of integrated marketing not surprisingly in these times with somewhat if emphasis on digital marketing, data driven marketing, and marketing automation across the many channels and touchpoints that marketers now have to make use of to engage current and prospective customers.

The Integreated Market Week conference consists of two days keynotes and panels discussing the latest in omni-channel marketing during which leading practitioners and thinkers will discuss what is possible today, mistakes to avoid and lessons learned, and what we can look forward to as marketers become more experienced in planning and executing integreated omni-channel marketing programs. Among the those speaking will Sharktank star and CEO and founder of the fashion brand FUBU Daymond John. Also speaking at the conference will be

This year’s Integrated Marketing Show its second year in New York is organized by the Direct Marketing Association whihc is the leading nation and international professional body representing direct marketers, data driven marketers, and increasing digital and performance marketers as more and marketing dollars go to online marketing channels.

The conference will begin by discussing the emergence of Marketing Technology and how it is changing how marketing is performed and brands are built and sustained, and how the new more technological marketing is changing the role of the CMO while giving them a higher profile within many businesses. The conference continues over the next two days with a world class line up of leading marketing thinkers, keynote speakers, and panelists, including user case study presentations by marketing practitioners. Day one is divided into three presentation parallel streams: Driving Changing, Engaging the Consumer, and Optimizing Insight.

The shows sponsers include Belgium marketing automation company Selligent as the Title Sponsor, Platinum Sponsors are Ethology and Teradata, and Google as a Gold Sponsor. Besides Daymond John’s keynote speech at 4 PM on Wednesday other keynote presenters are going to be David Gilboa co-founder and Co-CEO of online eyewear company Warby Parker, comedian, author, and entrepreneur Baratunde Thurston, and Beau Avril the Global Head of Product Communications for YouTube at Google. Throughtout the two days marketers will speak to their experiences and strategies for integrated marketing at brands like PepsiCo, Lincoln Center, Thomson-Reuters, Mastercard, Dun and Bradstreet, IBM, SAP, GE, Mass Mutual, Lego, GAP, and others. Experts from management consultants McKinsey and industry analyst firm Forrester will also be speaking , and with marketing technology such a redhot area right now there will also be speakers from venture capital firms like Foundation Capital and Accel Partners will provide expert analysis and opinion from the perspective of investing in marketing technology companies and identifying those hot trends and richest veins within the marketing technology sector where venture capital firms will be placing their bets.

Further information can also be found at www.IMWEEK.org.

The Integrated Marketing Week Conference
June 9 - 10, 2015

Millennium Broadway Hotel
145 W 44th St.
New York, NY 10036

Second Special Edition: NYC Changes Venue, But Is Still All About Comics

Details: Parent Category: Expos and Conventions; Category: Previews; Published on Friday, 29 May 2015 11:46; Written by Anont Chinskul

Returning to New York on June 6th and 7th, 2015, ReedPop's Special Edition: NYC is a convention that’s an extends its popular New York Comic Con (NYCC) which takes place in Autumn 2015. But this show primarily focuses on comic books and their creators. The art and writing of comics is highlighted here, not the Hollywood-ification that has become so popular that sometimes overshadows that core creative side.

This show brings together the creators and fans, and offers the experience that comic cons were originally intended to provide. This gives fans the opportunity to meet their favorite writers and artists from all over the world, get quality time with them, and give them the recognition they deserve without being overwhelmed by the media hype that’s taken over the scene at the media-driven cons.

The show utilized a structure similar to what’s done at NYCC's artist alley ( jerry ordway though this year it’s set at Pier 94 rather than the Javits Center). By being at a different venue this year, it highlights that is is different from NYCC. So the emphasis is on the fan, the creators' tables, comic vendors, and comic companies.

Here’s the chance to focus on meeting your favorite comic creator on a personal level, getting autographs and photos, or getting that one-of-kind commissioned sketch from somebody you’ve just discovered.

SEN features a long list of creators appearing, both returners from last year and new to the show. Guests include:

Meredith Gran
Jerry Ordway
Howard Chaykin
Jose Garcia-Lopez
Annie Wu
Ming Doyle
Brandon Graham
Alex de Campi

You can purchase comics getting great deals at this show. Perhaps you can search for that missing issue you need to fill out your collection, or gawk at/join in with the endless parade of cosplayers.

It’s reported that NYCC tickets will be available on-site during SE 2015 just in case you weren't able to obtain one through online -- or if you prefer to perform a traditional in-person transaction.

Go through your comic collections for that specific book you want signed by your favorite creator — check out the list on the website and see if they will be there; or save up some money to get an artwork created by your favorite artist right there at the show. This show will be one memorable experience for any comic fan — from the youngest to those convention veterans.

For more info and tickets, go to: http://www.specialeditionnyc.com/

Special Edition: NYC
June 6 - 7, 2015

Pier 94
711 12th Ave.
New York, NY 10019

Book Expo America & BookCon in NYC

Details: Parent Category: Expos and Conventions; Category: Previews; Published on Friday, 22 May 2015 22:09; Written by Eric Lurio

This year's Book Expo America (BEA) trade show promises to give attendees access to what's new, what's next, and everything exciting in the world of books. Whether or not it does is another question. The American Booksellers’ Association, (ABA) has been holding this event for decades. Back in the day, it was possible to actually make money by getting as many giveaways as possible and selling them to local used bookstores. You can’t really do that anymore as everything is now digital.

There is still plenty to do however, as there are dozens of panel discussions and the like (they don’t do official receptions anymore, or at least won’t tell me about it.), and even though the amount of giveaways have declined, the exhibit floor is still full of interesting stuff. A new focus is on digital self-publishing, which means that print is now passé and just about anybody with a computer can produce an e-book and sell it on Amazon, and they have a number of workshops on how to do this. With bookstores rapidly becoming extinct, alternatives need to be found and pronto.

Over the weekend, the trade show will, for the second year running, be accompanied by BookCon, which is sort of like a comic book convention only without the pictures.

The general public is permitted to attend BookCon.

Book Expo America
May 27 – 29, 2015

Book Con

May 30-31

Jacob Javits Center
655 W 34th St.
New York, NY 10001

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