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Be transported to Mediterranean France and the Languedoc-Roussillon region when The First Annual Festival Sud de France takes place in New York throughout the month of October. The Festival is a multiplatform program, involving all tiers of the wine & food industries: wine producers, importers, wholesalers, restaurateurs, wine bars, retailers, sommeliers and chefs. For the entire month of October, New Yorkers will discover the wines of Languedoc-Roussillon through a series of in-store tastings and special Sud de France menus and winemaker dinners at wine stores, brasseries, bistros, and wine bars throughout the City. Producers from Languedoc Roussillon will welcome avid foodies and Sud-ies to explain the methods behind their wines and demystify the Languedoc-Roussillon region, helping to personalize the Sud de France experience. There will be additional events including a weeklong “open house” at the Maison de la Région Languedoc-Roussillon (10 East 53rd Street) from October 5 – 9 2009. It will feature nightly classes conducted by Jamal Rayyis amongst others for consumers on topics such as “pairing the wine & cuisine of Languedoc-Roussillon,” “Languedoc 101” and a Sparkling Friday seminar on bubblies from Sud de France.
A series of events will take place in September and October in partnership with well-known cultural trendsetters, including Creative Time, the James Beard Foundation, and The French Wine Society. A rooftop party with Time Out New York and participation in Wine Spectator’s Feast of Famous Faces will touch avid foodies in their elements. The two ambassadors will educate both wine trade professionals and the general public at events, cooking demonstrations and via television and radio. Information on wines served at Festival events will also be made available to help consumers find and remember the tastes they discovered and enjoyed at Sud de France classes and events. A fun contest, publicized through the website, will encourage participants to vie for a trip for two to the “Sud de France” in 2010.
With 30 appellations, 12 vins de pays, and a political-economic climate that is friendly to innovation in all sectors, the Languedoc-Roussillon’s bounty is inviting to consumers who seek value and diversity in their wines. In the June 30th issue of The Wine Advocate, David Schildknecht declared, “the Languedoc has never offered more bargains or more inspiring and talented idealists.”
What a perfect way to celebrate “Food, Wine & Sun” this Indian Summer with the Festival Sud de France. With the current focus and attention on Languedoc-Roussillon the first ever Sud de France Festival is poised to touch a receptive public, ever desiring to learn more about wine through approachable and exciting events and classes.
A web site created for the occasion will publish all details of the Festival in a “blog-style” presentation, including: promotions and participating venues, dates and locations classes and seminars, and information on the wines and cuisine of Languedoc-Roussillon, as well as a list of all importers and distributors in the New York metro area.
Go to: www.festival-suddefrance.com/ny
Included among the featured exhibitors for the 2009 show are the following companies: Omoma Coffee, SerendipiTea, Café La Paz, Tay Tea, Tavalon, Starbucks, Harney & Sons Tea, Green Mountain Coffee, Keurig, Guayaki Yerba Mate, El Pedral Gourmet Coffee, Hancha Tea, Zen Green Tea Liqueur, Srina Tea, Vittoria Café Coffee, TeLight, Sacred Rose Tea, and Jalima Coffee.The show will also feature some extraordinary related products including Best Friends Cocoa, Biscottea, Deborah’s Kitchen, Chip ‘N Dipped Cookie Co., Erica’s Rugelach, and Taste of Home Bakery.In addition to booths, tastings and opportunities to buy unique products, this two-day event also features a full program of presentations from well-known industry pros and pioneers.Some of the highlights include:• Home Roasting 101Presented by Donny Raus, President of Northeast Roasters Group.• Korean Loose Leaf Tea CeremonyPresented by Yoon Hee Kim of the Korean Tea Culture Foundation.• Chocolate TastingHosted by Dina Cheney, author of "Tasting Club."• Afternoon Tea: Tips Terms, and TraditionsPresented by Ellen Easton.• The Art of Coffee Cupping & TastingHosted by Marcela Zuchovicki of Jalima Coffee, Sponsored by Gillies Coffee.• From Garden to Cup: Journey With TeaPresented by Yoon Hee Kim,Korean Tea Culture Foundation.• Think Outside the Cup: Creating Coffee-And Tea-Infused Desserts,Presented by Celebrity Chef Melody McGinley Whitelaw.• Turkish Coffee & Culture, Presented by Sule Akoglu of The TurkishCultural Center.• Korean Powdered Green Tea CeremonyPresented by Yoon Hee Kim, Korean Tea Culture Foundation.• Green Teas of China, Korea and JapanPresented by Yoon Hee Kim, Sponsored by TeaClassics.• Tea Cocktailspresented by Chris Cason, Tea Sommelier at TavalonThe 4th Annual Coffee & Tea Festival: NYC will also help raise funds and awareness for Cup for Education, the official charity of the event. Cup for Education helps poor and rural coffee communities of Central and Latin America build schools within their communities and provide the basic tools needed to educate the future generations of coffee farmers.Goodie bags will be also be available to attendees each day and include samples from: Adagio Tea, Celestial Seasonings, Wholesome Sweeteners, The Tea House Times, Glee Gum, Teeccino, Choice Organic Tea, Chopsticks Magazine, and others.An all day pass includes sampling of the international lineup of coffee and tea exhibitors as well as attendance at the specialpresentations.
for more info: www.CoffeeAndTeaFestival.com
The 4th Annual Coffee & Tea Festival: NYCApril 18th and 19th, 2009 The Metropolitan Pavilion 125 W 18th St. 631 940 7290
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