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Spring conjures up the ideas of rebirth, rejuvenation, renewal, resurrection, and regrowth. What's a better way to usher in the new season than with a press event for new products or improvements to existing ones?BIORE ACNE CLEARING SCRUBAcne, bacne (back acne), chacne (chest acne). Sorry darlings, but acne doesn’t stop at adolescence. According to a Massachusetts General Hospital study, clinical acne afflicts the complexions of 45 percent of women ages 21 to 30, 26 percent of women ages 31 to 40, and 12 percent of women ages 41 to 50. And what do you do with those hard to reach places?
Well, Biore Acne Clearing Scrub is here to the rescue. Biore has always been known for their facial cleansing products. Who hasn’t gotten a kick out of using their Deep Cleansing Pore Strips? The Biore Acne Clearing Scrub is an additional to the Biore family. This gentle micro-scrub was developed to treat and prevent acne without irritation or over-drying. The 1% salicylic acid (as opposed to benzoyl peroxide which is drying) formulation is targeted to address deeply embedded dirt and oil which causes blackheads and pimples. At the same time, the combination of Biore's Skin Purifying Technology and Superfine Alumina Crystals deep cleans while gently exfoliating the skin without damaging the epidermis. Your skin is already sensitive enough, so why aggravate it with harsh granules? Finally, its intoxicating mandarin and mint scent will leave your skin with a heavenly scent. The scrub is effective and non-irritating enough to be used on a daily basis. JERGENS NATURAL GLOWEveryone is aware of the hazards of excessive sun exposure such as skin and eye cancer. And even Tanorexic Mom with her Corinthian-leather looking skin has become the public service warning for tanorexics. Yet everyone still loves the look of being tanned because it conveys an air of health and vitality.
Given that New York state law currently bans anyone from under 14 years from being a patron at tanning salons, while other states are looking to ban minors under the age of 18, the fake bake self-tanners have been booming business. The range of self-tanners is huge business, however with a caveat. The most effective self-tanners have the same active ingredient – dihydroxyacetone (DHA). When applied to the skin, it reacts with the amino acids in the epidermis (the skin’s top layer), causing a noxious odor. Hold on to your sunhats, Jergen’s Natural Glow Daily Moisturizers’ latest incarnation is revolutionary – NO ODOR!
The reformulated Natural Glow moisturizer collection has a breakthrough odor-reducing technology which basically blocks the nasal receptors from picking up the noxious odor. Now you can get the tan you want without the harmful effects, streaking or odor. With a variety of 6 new products ranging from facial to overall body, Jergen’s has you covered. JOHN FRIEDA PRECISION FOAM COLOURAccording to L'Oréal Paris, more than half of U.S. women color their hair. However, the recent recession have forced women to find cheaper alternatives. In a 2011 Mintel study, six in 10 people who used home hair color attributed the switch from salon to home for economical savings. And it’s not just a trend within low-income households. One in five people with income of $100,000-plus reported using at-home hair color in the past 12 months, the Mintel survey found, due to the time-saving aspect (eg three hours at a salon vs 1 hour at home). After years of stagnant growth, the growth in at-home hair sales has been trending upward. With a rise of 3.1% rise form 2010 to 2011, sales reached an estimated $1.9 billion in sales. It’s projected that sales will continue to rise about 16% over the next few years, reaching $2.2 billion in 2016. In a saturated market (no pun intended), John Frieda entered the market in 2011 with its Precision Foam Colour. A project seven years in the making, the product touts precise consistency with its foam-based dye system. The brand positions itself at a premium over mass competitors with fitted gloves, full-color directions, website how-to-videos and even a 2011 short-film marketing campaign which starred Katie Holmes. The campaign comes off as slick, glossy and catwalk ready, just as the everyday woman envisions herself to be. The latest iteration maintains the high level of quality but with a thicker, more consistent, less watery foam, meaning less spills, drips and overall mess, and definitely more precision in terms of coverage. Luxurious VolumeWith spring, you know that summer is just around the corner, which means humid, hot weather creating droopy, lifeless hair. It’s even worse for those with fine hair. With John Frieda’s new Luxurious Volume line of products with its innovative ultra-light formulas, thicken, set and hold to create volume and boost and transform flat, limp, fine hair into a gorgeous mane.
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