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Ask any die-hard, cutting edge makeup enthusiast if she knows what OCC (Obsessive Compulsive Cosmetics) is, and she’ll give you a “d’uh, of course”. Makeup artists praise the brand for its intense pigmentation and innovative formulas, as well as edgy, distinctive names. Best-seller, for example, Lip Tar is a high-opacity lipstick with longevity and unprecedented amounts of pigment with the easy application of a gloss. Some discounted colors (eg. Belladonna) have become so highly coveted that a tube that normally sold for $18, has been selling for over $100 on eBay.
Makeup artist and the chief executive, creative director and founder of Obsessive Compulsive Cosmetics, David Klasfeld started his line in 2004 based on his vegetarian ethos. OCC has the distinction of being completely vegan (down to its makeup brushes, which have synthetic bristles and plant-based glue) and “cruelty-free”. Starting from two vegan lip balms crafted in his kitchen, OCC now has almost 300 products, sold at 240 North American Sephora stores, a stand-alone store in NYC, and wanted by women world-wide.
For Fall 2013, OCC’s Colour Collection launches Moderncraft – inspired by 1920s Berlin (The Golden Twenties), a period associated with the sophisticated, innovative culture that developed in and around Berlin, including highly developed architecture and design (Bauhaus, 1919–33), a variety of literature (Döblin, Berlin Alexanderplatz), film (Lang, Dietrich), painting (Grosz), and music (Brecht and Weill), criticism (Benjamin), philosophy/psychology (Jung), and fashion.
Adding to existing lines are six new shades each for their Lip Tar ($18), nail laquers ($10), and Colour Concentrates ($14) collection. As always, OCC creates products that are intensely pigmented and long-lasting. Many of the colors can be worn alone or mixed together with other colors or other products to create new, original formulations. Lip Tar ($18) now has three finishes: original matte, metallic and stained glass. Matte and Metallic dry to a lipstick finish, while Stained Gloss leaves a long-lasting glossy finish creating a “cellophane” glaze for lips. The 5-free Nail Laquer is also densely pigmented, as well as quick-drying and super long lasting. Color Concentrates feature a new texture innovation – a smooth, blendable, buildable cream coverage product that’s can be used on the eyes, lips, and cheeks. It’s loaded with emollients and humectants including aloe leaf extract, cocoa extract, and vitamin E, so it protects the skin.
To learn more, go to: www.occmakeup.com or www.sephora.com
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