Summer Fancy Food Show 2011 is in DC

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Parent Category: Expos and Conventions

Category: Previews

Published on Wednesday, 06 July 2011 05:00

Written by L E Shannon

The 57th Summer Fancy Food Show 2011 takes place July 10 - 12, 2011 at the Walter E. Washington Convention Center in Washington, DC.

The show is sponsored by the National Association for the Specialty Food Trade (NASFT), which is a not-for-profit trade association established in 1952 to foster trade, commerce and interest in the specialty food industry.

"The three-day trade event is the largest marketplace for specialty foods and beverages in North America. The Show attracts buyers from around the world looking for what’s next in great food to present to customers in the year to come."

The sofi Awards are considered the highest honor in the $70 billion U.S. specialty food industry. "sofi" stands for Specialty Outstanding Food Innovation.

Italy, for the 30th year in a row, will have the largest pavilion at the Show, where one can savor the best of Italian foods. The Italian Trade Commission will bring together a wide range of authentic Italian gustatory products, all distinguished by their unique "Made in Italy" designation.

Visitors can see and experience samplings of wine, cheese, freshly pressed fruit juices and extra virgin olive oil, as well as gelato- and pasta-making demonstrations. New items this year include:

• frozen pizza and focaccia
• individually quick frozen and organic quick frozen desserts and dairy products
• gluten-free specialty foods, including pasta
• flavored vinegars and salts
• artisanal beer
• ready to eat dishes
• new extra virgin olive oils

New Jersey artisanal Chocolatier, Diane Pinder, announces the launch of two new products. "We’ve been developing two new products under our CocoaBee brand that will be officially launched at the NASFT Summer Show," said Diane Pinder, Chocolatier and founder of Donna & Company. "These two products, Honey Caramels and Pistachio Brittle Bites, emerged from my Tuscan Style chocolate perspective."

The Sweetery is introducing three of its creations at the Show: 

• Wine Sticks, in chocolate, apple and cinnamon espresso
• Cake Croutons, for crust or trifle, or even right out of the bag - in 5 flavors
• Red Velvet Fusion Cake, a decades-old Southern red velvet cake recipe with a cream cheese filling

Choice Organic Teas is delighted to present five new teas

• Oothu Garden Green
• Wild Forest Black
• Decaffeinated English Breakfast
• Yerba Maté Mint
• Rooibos Superfruit

Sales of these teas, sourced from four different continents, are also to support the Jane Goodall Institute and Choice‛s commitment to social and environmental sustainability.

To go along with any fine loose tea, Elmwood Inn Fine Teas has the wonderful T-sac filters. Now tea lovers who tire of cleaning up after used loose tea leaves can fill their own tea bags. Sizes range from single-cup bags to bags for 2-3 cup and 4-6 cup teapots, to the large bags for large teapots and catering vessels. No tea drinker's kitchen should be without them.

Bourbon Barrel Foods is presenting their Blue Grass Soy Sauce. Made in Louisville, Kentucky, this is America's only micro brewed soy sauce. It is made from locally sourced non-GMO soybeans and pure limestone filtered spring water, then aged 12 months in re-purposed bourbon barrels. The result: "a smoky, brothy soy sauce with hints of oak and a mild sweetness reminiscent of fine Kentucky bourbon."

QimiQ Red Snapper Sliders with Mango Ketchup are a must-try. The QimiQ Classic in the recipe keeps the burger moist and juicy, enhances the natural flavors and reduces the fat content. QimiQ Classic also creates a creamy consistency to the ketchup, adding a great twist to a traditional hamburger.

Ciao Bella, the gelato and sorbet company, introduced two new products: Belgian Chocolate S’mores (offered in novelty squares and pints), and a new Blueberry Passion bar. These treats are a great addition to their already fabulous line of sorbet flavors, such as Key Lime Graham, Peach Ginger and Blackberry Cabernet, and with summer in full blaze they couldn‛t come at a better time.

Linda's Gourmet Latkes is adding new flavors: Zucchini and Curry. Her other innovation is the Extra Large 3-ounce Latke, in Original Flavor and Zucchini.

Other new samplings on hand are:

• Strawberry Fig Syrup by Blackberry Patch
• Chocolate-Covered Wine Grapes from Bissinger's Handcrafted Chocolatier
• Chocolate Mini-Pops by Rogue Confections
• Sesame King Tahini Paste from Sunshine International Foods, Inc.

This is but a morsel of the hundreds of delights in store for Show attendees -- and the eagerly waiting consumers out there.

Giving Back – At the end of the Show, exhibitors plan to donate more than 100,000 pounds of specialty foods and beverages to area residents in need through DC Central Kitchen (DCCK), a leading anti-hunger organization that prepares and delivers more than 6,000 meals a day to 100 partnership agencies.

For more information, go to www.specialtyfood.com/fancy-food-show and select the Summer show.

Summer Fancy Food Show 2011
July 10 - 12, 2011

Walter E. Washington Convention Center
801 Mt. Vernon Pl. NW
Washington, D.C. 20001

Online Marketing Summit in Jersey City

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Parent Category: Expos and Conventions

Category: Previews

Published on Tuesday, 05 July 2011 05:00

Written by Christopher Lai

The Online Marketing Summit (OMS) enables attendees to collaborate, network and learn how to execute on the best practices in Online Marketing with no exhibit floor or vendor sales pitch distractions.

What sets OMS apart from the typical conference or tradeshow is its fervent focus on providing educational content without the fluff. Events include hands-on training workshops, one-on-one personalized labs with experts, thought-leadership presentations and peer-to-peer collaboration on the subjects of:

• Social Media Strategies
• Search Engine Optimization
• Paid Search
• Website Usability
• Email Marketing
• Web Analytics and Tracking
• Content Management
• Demand Generation
• Website/Online Budgeting and Planning
• eCommerce
• Integrated Marketing
• Behavioral Targeting and Testing

July 11: Online Marketing Boot Camp
OMS, in conjunction with the Online Marketing Institute, is offering a special Boot Camp the day before each OMS event. This Boot Camp offers intensive workshops and classes taught by leading professionals and practitioners with the marketing acumen to provide you a theoretical foundation and practical training. All Boot Camp workshops attended earn you credits towards certification with the Online Marketing Institute.

Three main workshop tracks will be available during the Boot Camp:

Digital Marketing Essentials
The Digital Marketing Essentials cover the online marketing fundamentals for all areas of online marketing including: Website Strategy, Usability, Search Engine Marketing, Email Marketing, Online Reputation Management, Social Media, and Analytics.

Tactics and Execution
Tactics & Execution workshops are designed especially for marketers
who have already mastered the basics.  This workshop track   provides actionable lessons on how to improve online marketing efforts via vehicles you are likely not already employing. 

Social Media Marketing
The Social Media Marketing workshop track offers intensive workshops that cover proven strategies for effectively using social media to strengthen relationships with members, find new members, reduce costs, and drive attributable revenue.

July 12: OMS Conference Day
The main conference day offers three tracks led by online marketing thought leaders and innovators. Attendees will be able to attend any of the sessions from any of the tracks to customize the conference day agenda personally. Three main keynotes are featured on this day.

Keynote: Lessons in Social Success: IBM on building the first  social marketing community, infoboom to competing on Jeopardy
Brand marketers hear all the buzz about social media but what do they really need to know?  Learn how brands are utilizing social tools and integrating word of mouth into their marketing strategies and getting results. It goes beyond building a Facebook page, creating a Twitter account or blog. Hear from the brands who are gaining success, building brand advocates, and showing measureable results. The keynote is lead by Leslie Reiser, Program Director for WW Digital Marketing, IBM-General Business.

Keynote: The New Revenue Engine-Empowering Revenue Performance Management
The need for sales and marketing alignment is no new concept to organizations in fulfilling the need to drive revenue. This session explores Revenue Performance Management, a strategy for managing a company’s interactions with buyers through the entire purchase process to enable more predictable, rapid, and profitable revenue growth. Attendees will hear the new realities of growing revenue such as changing buyer behavior and an evolving buying process and how companies can build their own revenue engines by leveraging the right tools, platforms, and communication approaches. Steve Woods, CTO of Eloqua will be giving the keynote.

Keynote Panel: Social Media "hotseat"
Hear from both your marketing peers and the world's elite brands as they delve into how their organization has evolved into a successful social business. From internal Social Communication policy to business unit alignment and of course getting buy-in from the Big Kahuna(s).. insights, stories, and in essence one giant case study on how to succeed and avoid potholes along the way. Featuring:

• Eve Fish, Sr. Director of Online Marketing Development for Publisher's Clearing House

• Mike Grehan, VP and Global Content Director for Search Engine Watch, ClickZ, Search Engine Strategies

• Crispin Sheridan, Sr. Director, Global Search, SAP

• Amy McDowell, VP Consumer Marketing, RentTheRunway

• Eli Goodman, Search Evangelist, comScoreInc.

• Dennis Yu, CEO, BlitzLocal

July 13: Partner Training Workshops
On the last day of the Summit, attendees can choose between two training workshops.

"Rock the World" Linkedin Intensives
These workshops are built for marketing professionals who want to go beyond introductory courses and receive intensive intermediate and advanced Business Social Media training focused on the Premier Business Social Networking Site, LinkedIn.

SES Express: Totally Tools Masterclass
This all new SES Express masterclass will guide attendees through tools that are available to you to power your SEO, Paid Search, Analytics and Social Media endeavors. Key takeaways on how to navigate your way through the countless options available will all be presented to ensure you are using the tools most relevant to your business. After this session attendees will walk away with key new ideas that you can implement right away.

For more information, go to http://www.onlinemarketingsummit.com.

Online Marketing Summit
July 10 - 12, 2011

Hyatt Regency Jersey City
2 Exchange Place
Jersey City, New Jersey 07302
201-469-1234

Anime Expo 2011: Year of the Fan

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Parent Category: Expos and Conventions

Category: Previews

Published on Monday, 27 June 2011 05:00

Written by L E Shannon

Anime Expo (AX 2011) returns to Downtown LA on July 1 - 4, 2011 at the Los Angeles Convention Center in Los Angeles, California.

Presented by The Society for the Promotion of Japanese Animation (SPJA), and held annually in Los Angeles, Anime Expo is North America’s largest anime and manga celebration. "Anime Expo gives fans the rare opportunity to meet and hear from some of the most famous anime, manga and musical artists from Japan."

This year‛s theme the "Year of the Fan," Anime Expo 2011 fully immerses guests into the world of Japanese animation, manga (comic books), music and fashion. Anime Expo is a non-stop marathon of Japanese pop culture that’s been likened to Halloween in July.

Read more: Anime Expo 2011: Year of the Fan