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Taking a cue from the failed launch of the PlayStation 3, the Nintendo 3DS is receiving a price drop to $169.99 in the United States starting August 12. Since its initial announcement, the 3DS has been under criticism as being gimmicky and lacking in titles to play. Sales of the 3DS are currently under projection since its launch. It is difficult to tell whether this price drop is in response to the stagnant start or Nintendo preparing for the 2011 holiday season.
"For anyone who was on the fence about buying a Nintendo 3DS, this is a huge motivation to buy now," said Nintendo of America President Reggie Fils-Aime. "We are giving shoppers every incentive to pick up a Nintendo 3DS, from an amazing new price to a rapid-fire succession of great games."
Early adopters of the 3DS are not left out in the savings. Current users can register their devices in the Nintendo eShop as Ambassadors at no cost until the price drop date. By registering, these customers can receive 10 NES Virtual Console games at no charge before they're released to the general public. These games, including Super Mario Bros., Donkey Kong Jr., Balloon Fight, Ice Climber and The Legend of Zelda, are slated to become paid games, but are free for those registering starting September 1. Any updates to these games will also be free.
By the end of 2011, Ambassadors will receive 10 more games for the Game Boy Advance Virtual Console including Yoshi's Island: Super Mario Advance 3, Mario Kart: Super Circuit, Metroid Fusion, WarioWare, Inc.: Mega Microgame$ and Mario vs. Donkey Kong. These games are exclusive to the Ambassador program and will not be released to the general public.
Currently, the Nintendo 3DS retails for $249.99 making this a surprising price drop this early in the device's life.
Read the official press release at www.nintendo.com.
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