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Hollywood Foreign Press Association (HFPA) President, Philip Berk, announced the timetable for “The 68th Annual Golden Globe Awards”. The show once again will be broadcast nationwide live on NBC, in HD, Sunday, January 16, 2011 from 5:00-8:00 (PST)/8:00-11:00 (EST) from the Beverly Hilton Hotel.
Presented by IFP, the Gotham Independent Film Awards™ is one of the leading awards for independent film and the first major honors of the film awards season. As previously announced, the awards ceremony streamed live in its entirety to a global audience via a partnership with The Big Live, Inc. You can see the show at www.ifp.org.
We’ve all heard of, and probably envied, celebrities who receive gift bags (also know as swag bags, goody bags, etc.) in addition to their stratospheric salaries. These gifts are tied to sophisticated marketing and promotional efforts, frequently handed out at the Golden Globes, Sundance Film Festival, Academy Awards, the Cannes Film Festival, plus fashion, sports and entertainment industry events.
Says Jane Ubell-Meyer, president of Madison & Mulholland, a New York gifting firm, “gifting is about showcasing amazing, new and cool products to the media to create exposure that normally you could not even pay for through advertising.” Ubell-Meyer's company provides gifting services at the Oscars, Emmys, New York’s Fashion Week and VIP gifting for the Hamptons Jitneys, American Airlines and private jets.
“As long as there are red-carpet events and awards shows, celebrity exposure will be generated and gifting will occur,” adds Mark Harris, director of global strategic marketing for Wow Creations, who does gifting around the Oscars, Sundance and other film festivals as well as the William Shatner and alfinso Mourning celebrity charity events, consults on swag’s upside for marketers. “This industry is all about branding.”