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Actress, singer, speaker, producer, director, and TV host Quinn Lemley stars in the critically acclaimed show “Rita Hayworth – The Heat is On! A Life in Concert.” And now, in the last month, Tribeca Records’ announced its latest signing of the New York-based performer who has made her mark developing this long standing tribute to classic red- haired actress Hayworth. Her album, “Remembering Rita Hayworth,” includes 16 songs from The Great American Songbook which was the playlist of Hayworth’s life.
Hayworth (born Margarita Carmen Cansino; October 17, 1918 – May 14, 1987) achieved fame in the 1940s as one of the top stars of the Golden Age of Hollywood. She appeared in a total of 61 films across 37 years. The press coined the term “The Love Goddess” to describe Hayworth after she became the most glamorous screen idol of the ’40s and the top pin-up girl for GIs during World War II. The album is a 90-minute concert based on her life — 20 hit songs from the Golden Age of Hollywood. The story unfolds with Hayworth’s rise to fame, her resilience surviving in a man’s world, and then her ultimate battle with Alzheimer’s.
Besides this, more honors have been flowing Lemley’s way with her being nominated as Best Vocalist for the 2024 Broadway World Cabaret Awards. She has also announced the release of the Quinn Lemley Ready To Wear Collection by Berek which debuted in December. As Lemley says, “It’s clothing that makes women shine as the stars they are.”
And on the heels of all this, Lemley will make her presence felt at this year’s APAP conference held at New York’s midtown Hilton Hotel, January 10-14th. There she will recall her comprehensive career and be available to discuss all the shows she will be in and/or produce — such as “The Ultimate Queen Celebration,” “REBEL REBEL The Many Lives of David Bowie,” and Pink Floyd’s “Dark Side of the Wall.”
As she’s been preparing to be there in midtown, Lemley took the time to do this interview in order to pass on her experience to those she has met and will likely meet at the Hilton this week.
Q: How do you prepare for APAP? What’s the first thing that comes to mind? What do you decide to do and how do you do that?
Quinn Lemley: First, you need to become a member, then decide if you are going to have a booth, if you’re going to showcase, and if so, create the marketing materials needed for your booth and showcase. It’s important not only to have your showcase listings with APAP but, also, to market separately. I put together my team, my musicians, and people to work the booth and to promote. If it’s the first-time attending APAP, it’s best to go, meet people, and experience the conference and showcases to see what’s out there in the market.
A regular public performance is very different from an APAP showcase. If you’re showcasing, you get 15 minutes to give a taste of what the audience will experience. You want to be in a great room at a good time when people will see you. We showcased “Rita Hayworth – The Heat is On!” with a quartet last year. That was wonderful. I was in a two-year residency at Don’t Tell Mama; we were in the flow.
Our team was together. It was natural to do the showcase. This year I wanted to showcase again, but the timing wasn’t right. In late February, I’m releasing a new album which I’d love for you to review! I worked with producer, Jonathan Brielle, at his fabulous recording studio and the great vocalist, Marilyn Maye, on the album.
We just signed with Tribeca Records and – now to be nominated for Best Vocalist in 2024 for Broadway World Cabaret Awards – I’m so excited. The album is performed with an 11-piece big band of the Great American Songbook that was the soundtrack of Rita’s life: “Quinn Lemley, Remembering Rita Hayworth.”
I do have a booth this year. #202 Rhinelander.
APAP is perfect for artists self-representing themselves. I’m not a solo artist. I’m now running my late husband Paul Horton’s company, Century Artist Management Agency (CAMA), so I’m repping multiple shows that we created together.
Q: Tell the story about Paul, your late husband.
Quinn Lemley: Paul Horton passed away a year and a half ago. He was a regular at APAP and introduced me to it. He represented all kinds of people like Chuck Berry, The O’Jays, and a lot of R & B artists. He had a strong vision. When he created CAMA, he built the career of Cary Hoffman with “My Sinatra” that toured and went off-Broadway.
I was singing in jazz clubs and small theaters at the time and wanted to tour. I asked the Universe, “I’m looking for a great manager and if it’s not too late can you also find me my soul mate?” I wasn’t asking for it to be rolled into one person, it just happened that way. It was wonderful to be able to work, create, and tour together. We produced “Rita Hayworth – The Heat is On! and “Burlesque to Broadway.” We played clubs, performing arts centers and casinos. Venues like The Kravis Center (West Palm Beach) Tilles Center (Long Island), River Rock Casino (Vancouver). Now, I’m representing all of CAMA’s shows.
Q: Those shows were initially created by Paul. How did you get involved?
Quinn Lemley: No, we did them together. He said, “Produce these shows with me.” I’m good at putting things together. We were a great team. It’s about having great talent. The bands are amazing. “Ultimate Queen Celebration” (UQC) is out touring. Audiences are loving it and on their feet. All year, I’ve been performing “Rita Hayworth – The Heat is On!” Now that the album is coming out in February, we’ll be performing it again.
Q: Those seem like two contrasting things. Doing “Rita Hayworth – The Heat IsOn!” which is Big Band oriented is more of a look backwards to an earlier style, a little bit nostalgic. Even though Queen, Pink Floyd and David Bowie are not contemporary, in the sense that they’re classic rock. But rock doesn’t age in the same way that big band music does.
Quinn Lemley: They’re different animals. But they are both classics in their own way. I’m attracted to classic, timeless music whether it’s UQC or Big Band.
For the Ultimate Queen Celebration, audiences are dancing by the end of the first act. They are up, they’re in it, and it’s a concert. It’s a tribute. It’s all about the music and presenting the best musical experience. Queen, Bowie, and of course, Pink Floyd is the soundtrack of our lives from the ’70s, ’80s, and ’90s. “Rita Hayworth – The Heat is On!” with a Big Band is a theatrical concert offering a message of women’s empowerment, resilience and The Great American Songbook. Different experiences, but great entertainment.
Q: You find they don’t overlap much?
Quinn Lemley: They do overlap, because it’s in that genre of ’70s, ’80s rock. But they’re just different. Queen is the new Sinatra for all of us. Still timeless and classic.
Q: In an interesting way, they do overlap because they all did big shows with elaborate designs and sets that reflected each individual song.
Quinn Lemley: Especially Bowie with “Scary Monsters.”
Q: Bowie did that, and those tours were unique and distinct. Pink Floyd, of course, did it with the Wall and all that sort of thing. And of course Queen, in fact, all three of them had very operatic styles in various ways.
Quinn Lemley: In ways, “REBEL REBEL The Many Lives of David Bowie” and Pink Floyd: they’re theatrical but are still tributes. For example, I have three Bowies –Ziggy
Stardust, The Thin White Duke, and the Iconic Bowie representing the stages and styles in Bowie’s career. I never ask the artists to be an imitation. It’s all about the music celebrating his style creating an experience.
We had a choreographer work with the singers physically to use his movements and gestures, but not as a recreation or imitation. It’s about the music. It’s theatrical but it’s still a tribute concert.
Q: Were any of these shows visited by any of the members of those bands? Have you ever made an effort, just out of curiosity?
Quinn Lemley: With The Ultimate Queen Celebration, all of my artists have worked with Brian May and Roger Taylor of Queen. Yvan Pedneault was in both “Queen Extravaganza” and “We Will Rock You.” And MiG Ayesa starred in “We Will Rock You.” They’re both endorsed by Brian [May] and Roger of Queen.
Q: When you have guitarists as distinct as say Brian May or David Gilmore, it must be hard to find a guitarist that can do what they do.
Quinn Lemley: Of course, nobody can do what they do, but I make sure that I get the best that I can get. I have Angus Clark who shares the guitarist role, and he’s one of the guitarists in the Trans Siberian Orchestra now. My drummer is Jules Radino, who’s in Blue Oyster Cult. So for a tribute show, I’m offering the audience an amazing experience performance-wise and sonically.
This music needs to be experienced viscerally. It’s about the musicianship and the vocals are beautiful. I’m not asking them to sound like Freddie. Both Yvan Pedneault and MiG Ayesa have great voices and give thrilling performances in their way.
Q: Have you brought these to New York yet?
Quinn Lemley: Not yet. Albany, New Hampshire, New Jersey, Atlantic City, yes, Long Island. We’ve sold out at The Suffolk Theater on Long Island. It’s a fantastic theater. He is a fantastic presenter with a lot of vision.
Q: Where would you bring it to New York? In Manhattan, I mean?
Quinn Lemley: Maybe Town Hall.
Q: What about Sony Music Hall? You know that one?
Quinn Lemley: Yeah, that’s a good idea.
Q: In any case, bringing this back around to APAP now, when you do this show at APAP, are you mainly focusing on yourself or focusing on these shows as well? Is this as much a part of the booth this year? Last year it was less the emphasis and more of the emphasis on your showcase.
Quinn Lemley: I’m focused on all the shows. Getting them out there. Partnering with both presenters and agents. With the album coming out, “Quinn Lemley: Remembering Rita Hayworth,” we need to tour again. It’s Big Band, the Great American Songbook – a powerful story and a cause.
We’ve partnered with the Johnny Mercer Foundation on the album. It’s a 501(c)(3), and half the proceeds bring the “Accentuate the Positive Program” to inner city kids K -12, to teach them the power of songwriting and collaboration through music. Music programs helped me as a child, so it’s the perfect way to give back and help kids today that desperately need the arts.
Q: Do you have a relationship with Rita Hayworth’s family or any of that community?
Quinn Lemley: I have a lot of people that have proximity to Princess Yasmin, Rita’s daughter with Aly Khan. Rebecca Wells is no longer here, sadly. I’m trying to get her attention. I hope she knows about the show. She’s responsible for starting
the Alzheimer’s Association, which has helped so many families struggling with Alzheimer’s. Rita Hayworth was the first celebrity to be diagnosed.
Our show has done benefit performances for satellite chapters of the Alzheimer’s Foundation, but I would love for her to experience the show. It’s a loving tribute to her mother, Rita Hayworth, and the power and the gift that she gave the world. Her resilience is inspiring.
Q: How will you promote these at APAP? What do you have ready for it? Who do you focus on trying to connect with? I know at one time you told me that you had several different people who booked you and booked some of your shows besides yourself.
Quinn Lemley: I work with and want to work with other agents. It’s hard to be a self- represented artist. Paul, my husband, was my agent, manager, and producer. And I was the artist. I’ve been going to APAP for many years with him.
His uncle was Ronald Wilford, president of Columbia Artists Management (CAMI) so he knew everyone! Since I have the new responsibility of representing my shows as well as the shows that we created together, I’m acting as producer, agent, and artist for all the shows in one capacity or the other.
So it’s about networking, and connecting with presenters, agents, and other artists. Share what we are doing and hopefully, if it’s a fit, we can work together.
Q: Is that a different place than the one we were at last year?
Quinn Lemley: Yes. We’ll be on the first floor, Booth #202, in Rhinelander this year, We’ll be the welcome committee!
Q: With APAP, you’ve seen it change so what things would you like to strategize?
You’re talking about which booth is the best, and the timing for your showcase. How do get people to come to the showcase versus having them come to the booth? How has APAP changed? You’re one of the people who’s a real APAP veteran. I’ve spoken to a lot of newcomers, but not somebody with such roots.
Quinn Lemley: I still don’t know how to navigate. It’s very different being an artist than being an artist and having to represent oneself and shows. The conference is bigger than it seems on so many levels If you want to be “in the game,” you have to “play the game” like Queen says! It’s about making contacts and meeting people, having relationships and going to these conferences to connect and learn.
Q: What is the first thing you think of doing? Walk me through Quinn Lemley’s process.
Quinn Lemley: The staff is amazing at APAP and they’re very helpful. It’s important to reach out and ask questions if you don’t know or need help. Once you register, you start getting the list of attendees. You have to make people aware of what you are doing, where you are and then stand out.
Presenters need content, and we have great content for their audiences. It’s a perfect place for people to meet. But where the conference comes alive is “You never know who’s standing next to you.” It could be somebody in the elevator or at a showcase.
Q: That’s what inspired this story, because I saw you working through the process. I’m curious to see what you learned from last year. What are you improving for this year? What did you learn from previous years that you were able to employ?
Quinn Lemley: Last year, I did two showcases at The Hilton and I signed up for everything. With Paul’s passing, I didn’t know what to do. So I was saying yes to everything. It was natural for me to showcase last year because I was in a residency with the show, won The Bistro Award, and got great reviews. I also did the full show off- site on Sunday. I did a Friday night and Saturday night in the hotel. I would say for people who are going to showcase, it’s best to showcase in the hotel. But for me, it was great also to be able to offer the entire show as an experience at a venue.
The biggest lesson I learned is to not be shy and to connect. It’s a mindset. It’s so easy to get intimidated or overwhelmed. We’re all in this business together and play different parts to bring the magic of live performance to audiences. The arts change lives.
For more info go to:www.QuinnLemley.com or www.CAMATalent.com
Every year, the Association of Performing Arts Professionals holds its conference and showcases in Mid-January starting on January 10th at the New York Hilton and other related venues. When I went to several APAP showcases last year, I made a few discoveries. One that really impressed me was Marty Isenberg and his Wes Anderson Project. The album “The Way I Feel Inside: Inspired by the Films of Wes Anderson" (TRRcollective) was released last year.
As Isenberg explained in his notes: “My fascination with Wes Anderson’s films dates back to my adolescent years. For my taste, no filmmaker has ever used songs in their films so poignantly and created such a unique and singular musical ambiance. There is a “mix tape” aspect to a Wes Anderson playlist: an intimate collection of one’s favorite songs, as if each song was painstakingly curated by combing through used record stores to find the most hip and heartbreaking music yet undiscovered by teenage ears. It evokes the childlike wonder of being immersed in a storybook and taps into the pain of loneliness associated with being an outsider.
“There’s something beautiful about creating a collage of sounds that aren’t supposed to fit together, and yet they form a complex picture of a life with contradictions. It’s that unconventional juxtaposition that drew me to this project and inspired me to explore this music through a new genre: jazz. A mix tape is a personal, intimate reflection of what we want to show others about ourselves, and this album is my own spin on that concept—a journey into my inner life through this collage of meaningful music, in my own voice as a composer and a jazz musician. It’s an album inspired by the songs and media that expressed how I felt in my younger years, but it is not a replication of that media. It’s a series of diary entries, a statement about identity and culture, and an exploration of genre and style.”
Isenberg’s career as a jazz musician began at the age of 12, teaching himself how to play by reading tablature in Bass Player Magazine. Playing bass was love at first pluck. It was a way to stay connected to his late father (also a bass player), and to creatively express himself. He went on to study at the New School for Jazz and Contemporary Music where he majored in Jazz Performance and minored in Jazz Composition, and received his Master of Music degree from New York University.
For almost 20 years, Isenberg has been part of New York’s music scene. Isenberg pulls from these many musical experiences to arrange his debut album “The Way I Feel Inside: Inspired by the Films of Wes Anderson,” adding his own voice and reimagining the music that helped to shape his own musical identity. He has performed for Radio City Christmas Spectacular, “Kiss Me Kate,” “The Lion King,” “A Beautiful Noise” and “Fun Home on Broadway.” He has toured internationally with the Dave Juarez Trio, and “Soul Doctor The Musical” and is co-founder and CEO of the Clinton Hill Music School in Brooklyn.
Marty returns again to this year’s APAP to do a showcase so I thought it would be a good time to feature his Project here in anticipation. Hopefully, our conversation will provoke further interest.
Q: When did you first discover Wes Anderson and what was the first movie you saw?
Marty Isenberg: I first discovered his films when I was a high school student in the early 2000s. I believe the first film I saw was “The Royal Tenenbaums.” There are a lot of reasons why his films resonate with me so deeply. On a surface level, Anderson’s films are just very clever and visually sophisticated. But his focus on themes such as alienation and teenage angst really hit home with me. My father had died recently and I was just beginning to navigate life as a young adult after such a significant loss. I think that’s probably the emotional reason I felt invested in these films.
I wanted to be a part of their world but the real reason I created this project and the thing that brought me back to thinking about these movies so many years later, is the music in his films. The cinematic moments these songs appear in films are seared into my brain.
I remember the feeling of discovering artists like the Velvet Underground, Nick Drake, and The Zombies. That experience sent me down a rabbit hole of discovering all this cool music with a very unique aesthetic. So for my album, I really wanted to try and think about what that aesthetic was. What were the elements of the ‘Wes Anderson’ sound, and what did that aesthetic mean? Then the challenge was to have this style of music re-contextualized into my own musical vocabulary that’s grounded in jazz and improvisational styles.
Q: How do you decide to veer from the exact composition to weaving in and out?
Marty Isenberg: I think it happened relatively organically. My approach to the arrangements on my album (or de-rangements as I like to think of them) starts with the goal that the source material is recognizable to the audience. That’s where the adventure begins, and the further I can break the audience's expectation of where the song will go, the more fun we can have. This ‘fun house mirror’ approach also allows me and the audience to infer layers of meaning to the piece. It’s similar to making a collage. These songs had meaning in my life, and here’s how it feels for me to reflect upon them.
Q: What film by Wes inspires you most?
Marty Isenberg: The two films I connect with the most are "The Royal Tenenbaums," and "The Life Aquatic with Steve Zissou." I believe these are the first Wes films I saw, so I have a bit of a nostalgic attachment to them. I do think it’s inspiring to see a director (or any artist for that matter) develop such a unique and singular style. I love the offbeat sense of humor and storytelling. Of course not everything ages perfectly, but that’s the nature of popular culture.
and here’s more
Q: What film inspires you in general?
Marty Isenberg: There are many films that I love. I love Stanley Kubrick, The Cohen Brothers, Hitchcock, Mel Brooks, and some pop culture classics like "Terminator" and "Alien." However I don’t really see the source of my creative inspiration (at least not at this point in my career) always coming from films. It’s possible my next project might explore a different filmmaker’s work, or another type of auteur, but at this moment I think that is unlikely. What I have found inspiring about this project, has been exploring one film director's entire filmography and drawing connections.
A criticism some film fans have of Mr. Anderson is if you’ve seen one of his films, you’ve seen them all. But I actually love that about his work. It creates a universe that feels contiguous. His fidelity to his own voice is inspiring. There are some artists that are always searching and always trying new things, and that can be very inspiring as well, but when an artist really commits to a vision; I think that’s a testament to how much they believe in that vision. Anyone that understands the role that self doubt plays in creating new work, I think can understand why that kind of ‘commitment to the bit’ is impressive.
Q: Do you prefer to build on previously composed music — how much do you improvise or not?
Marty Isenberg: I think being that this was my first album as a bandleader, I wanted to create an interesting theme that could introduce my work to audiences and reach listeners who might not be in the traditional ‘jazz’ audience. Many of the great performers of the world had their first album be ‘cover songs’. I do really enjoy exploring previously composed music and futzing with it.
Rather than try to cover a song, I kind of take a more classical music approach of variations on a theme; wherein elements of a familiar song become ‘the theme’ for a new piece of music. I expect this is something I will continue to do throughout my career. But I do also compose original works and I expect to release albums of fully original pieces at some point as well.
Improvisation plays a big role in what I do as a performer/composer. When I write music for jazz musicians, I like to think every solo section has to have a little ‘game’ in it. Something that will throw the performer just a little off balance so that they can really explore something they haven’t done before, and keep their chops as an improviser sharp. Almost everything I write has this in mind. Often when I’m writing music I will sit down at the piano, or the bass and just make things up. If an idea comes out of that session, then I may try to develop it into a song.
Q: Are there other filmmakers who inspire you so much that you would create compositions around their work?
Marty Isenberg: I’ve thought about this as a follow up album, but as I said before it's not the direction I’m currently planning. One idea I had for an album was an homage to cult classics. In which case I might ask to collaborate and write songs with the likes of John Cameron Mitchell, or other indy songwriters, maybe even some film composers.
Q: Do you see your career moving toward soundtrack composing less jazz combo improvisation?
Marty Isenberg: I would certainly be interested in scoring films, but it’s not the career path I’m actively seeking. I make my living as a working jazz and theater musician. Creatively I’m interested in performing original pieces composed by myself or other colleagues whom I admire. We’ve also done something quite interesting with the Wes Anderson Playlist.
It’s become a theatrical performance that I intend to tour with for the next several years. I’ve written monologues into the show telling the story of my life as if it were a Wes Anderson movie. So the audience gets to understand where I came from, how music came into my life, and how these songs became a part of my story. It’s been a very fun creative challenge to act and create a theater production when that’s not really my background at all. I’ve been working with the director Edward Einhorn, and I’m really proud of the show we’ve put together.
Q: You write music, so have you looked at the scores for Anderson’s films?
Marty Isenberg: I have not looked at any scores from his films but I did transcribe a little bit of [Devo’s] Mark Mothersbaugh scoring. I wanted to try to keep my own perspective/voice as much as possible when I’m imitating such prolific composers as Mothersbaugh and Alexandre Desplat.
Q: Have you ever met Wes or people connected with his productions?
Marty Isenberg: I’ve made some attempts to connect with Wes as well as his music director Randall Poster but they haven’t responded.
Q: Are there any of his actors that you’d like to work with in some way?
Marty Isenberg: Oh certainly. I mean it would be great to have Alec Baldwin narrate the monologues in our live show. Or if Edward Norton were interested in playing some banjo that would be a tremendous honor.
Q: Have any film makers approached you to do your own music for them?
Marty Isenberg: No one from the film world has approached me after this album, but who knows! We’re still gaining momentum.
Q: How did APAP work out for you in terms of performing opportunities?
Marty Isenberg: Quite well. We have a 10 site tour planned for this March.
For more info go to:https://www.martyisenberg.com/
Jeffrey Straus, Sherri White, Joy Mangano
It’s that time of the year again, and the time to make my encounter with The Ball. For a number of years now, I have made my nod to the New Year by writing a preview story before the advent of New Year’s Eve and the New Year’s Day to come.
For more than 100 years, One Times Square and the world-famous New Year’s Eve Ball have been shining markers for the New Year’s Eve celebration in Times Square. Said Times Square Alliance President Tom Harris in a press announcement, “This year’s Ball reveal will keep that tradition alive and make this year’s New Year’s Eve celebration the best one yet.”
Though I had made the pilgrimage to the Ball in the hope of getting some quotes from hit-making rapper Pitbull, but that was not to be. He was there to lend his support since he was a CleanBoss co-founder with Joy Mangano.
Said Magano, “As the official cleaning partner of the Times Square ball drop, we created CleanBoss for the underdogs — the parents, house cleaners, janitors, and countless unsung heroes who rely on cleaning products every day and deserve safer, better solutions. Our powerful products are here to prove that you don’t need harsh chemicals to be extremely effective. So, to the dedicated cleaning crews who hit the streets at midnight to clean up after the celebrations – we thank you.”
She added that for her and Pitbull, who had to leave early for another event, “We’re honored to stand on the world’s biggest stage, kicking off a healthy new year…”
Following this year’s New Year’s Eve celebration, the Ball and Numerals will be retired and displayed at One Times Square as part of the new Times Travel immersive museum experience, opening in 2025. A new Ball and Numerals will be raised for next year’s celebration.
In a conversation had with Sherri White a marketing exec for Jamestown, the owner of One Time Square explained that, “We are going to open the building next year. We started renovation in 2022 and after several years, we’re going to invite the public into the building in a meaningful way.
“There will be a museum telling the story and the history of the ball, the building and Time Square. And then there will also be a viewing deck and you’ll be able to get a crystal VIP ticket as well. You’ll be able to come up to the ball, the new ball, and change out a crystal and take it home with you.
So I asked for further details about these new ones. Added White: “The new ones were made by Gillinder, which is a New York-based glass manufacturer over many generations.”
“As opposed to Waterford?” I mentioned.
“Yes, as opposed to Waterford. Waterford hasn’t been our sponsor of the crystal for a few years, but they had done the crystals [for a long time]. These are all new. Everything is new from Gillinder. And again, Gillinder is a New York company. It was not easy to find somebody that would make these crystals because they’re handmade. So we finally found Gillinder. They make things like the glass that covers the bulbs on an airplane. They make, in the MTA, glass covers on light bulbs. We went and visited them and asked whether they could make these. And, in under two weeks, they made them all. We were really, really happy with them. They were just amazing.
And you have a partnership with Jameson?
Acknowledged White, With Jameson, St. Patrick’s Day was falling on a Sunday, so what do you do on a Sunday? The night before around 8 p.m. that was the time that it was midnight in Ireland. So we started this last St. Patrick’s Day, and the ball glowed green. We lit the numerals, which we had never done before. Then we lowered the ball at that point. We started celebrating from that point on. They had an activation down in Times Square and took over all the signs. It was really a fun, fun activation with them.
“We now have our website up,onetimessquare.com. Two S’s for sure. But if you fail to put the second S in, it still gets you there. You can make reservations for tickets when we open next year in August. You can make a reservation for our vow ceremonies, whether it’s wedding, vow renewals, promise pledges, proposals. Yep, on the 15th floor.
“So you’re going to have a crystal for us?”
White agreed “I will. I could. We took them off the ball this year and gave them out to the public last week. I’m sure we saved a few and can make something available. You’re going to get one of the crystals we took off that’s been on the ball since like 2007. These are the new ones, so we could also provide a new one, the E or the Post and Ball.”
But that wasn’t the end of my time upstairs, 27 flights up. I turned to Jeffrey Straus, executive producer of the Times Square New Year’s Eve event we all see live on TV. I asked him to tell me about some things that make this year different from last.
Strus replied, “Well, this year we replaced all 2,688 crystal triangles on the ball with two new patterns. The one times square design, which is deep, long, linear cuts with a circle at the top representing the iconic building where the ball drops each year, as well as our new crystals, which consists of three pairs of interlocking rings surrounded by diamond facets, providing a jewel setting for the letter E, which stands for ever, which is going to be the new destination for vow ceremonies opening right here at One Times Square in 2025.”
So, tell me what’s different about this year’s show? Struas replied, My gosh. Every year we bring in great entertainment. This year we’ve got everyone from Carrie Underwood, Megan Moroney, TLC, Sophie Ellis-Baxter, the Jonas Brothers, Mark Ambor, GRACEY, De La Ghetto, Kapo, and best of all, Mickey Guyton singing ‘Imagine’ at midnight for everyone watching.”
“Will you be singing with them?
“Oh, I sing every year. And I will say one other new thing in 2025 that I think is important is.. I’ve been doing this for 30 years, and only those like you and me get to come up here. But next year, they’re opening up the Times Travel Museum, and visitors from around the world can come to Times Square and actually come up and visit with my best friend here, The Times Square Ball, put a crystal on it, and actually get a chance to interact and get that picture with them.”
Photo: Brad Balfour
As produced by Ralph Hemecker, Andrew Boszhardt and Otto Eckstein, the indie feature “Breed of Greed” offers an impressive cast including Gina Gershon, Boszhardt, Adrian Enscoe, Chelsea Gilligan, and Madison Lewis in its debut at 2024’s Big Apple Film Festival. BAFF showcases quality films from the New York City independent film community, as well as selected films from across the country and the world. Additionally, the festival honors a variety of local filmmakers, writers, actors and artists who have played an influential role in the growth of independent filmmaking in the Big Apple.
In this compelling exploration of the darker sides of wealth and ambition, the mysterious death of the Wendolyn patriarch brings this Big Pharma family back together. While the clan goes to war with one another, an ancient curse preys on them and their greed. The Wendolyns have made billions on painkillers, but no drug can kill the pain that they’ll soon endure.
The film’s primary creator NYC-based Boszhardt wrote, produced and starred in this feature-length thriller. The lanky filmmaker has also worked on other memorable projects including “Cutman,” where he worked alongside industry giants Bill Fichtner and Chris Noth.
When this interview was conducted with this 20-something, his tale of determination and resolve provided a great example of what it takes to survive and thrive in this highly competitive marketplace. Over lunch in Neuehouse, we covered much ground as we discussed the creation of his career and this film.
Q: What was the first day you can remember when you knew you wanted to be in this business?
Andrew Boszhardt: I was 10 years old and it was the first time I saw “Star Wars: A New Hope.” I then watched it a second, third and fourth time. I think I watched it four or five times over the course of one Sunday. I wasn’t 100% sure if I wanted to direct or act…. Did I want to be George Lucas or Harrison Ford? All I knew was that I wanted to make movies and be a storyteller.
Q: And that connected with the idea of you acting?
Andrew Boszhardt: I was a very energetic and rambunctious child. I remember I did a few school plays when I was younger, but I was very, very focused on athletics, which took up the large majority of my time. Nonetheless, my brother, sister and I, we’d go down in the basement to dress up and would play like “airplane” or “pirates.” I just remember loving that. I was recruited to Cornell for rowing and actually intended to major in theater and film. I took all theater and film classes my freshman year, but Cornell was a rather homogenous place, for lack of a better term. I would say 90% of the people who go there end up working in finance or into consulting, banking, entrepreneurship or engineering.
I just didn’t have the courage or confidence at 19 or 20 to say, “Screw it, I’m going to buck the trend here.” I ended up majoring in history because I love to read and write and I’ve always been a strong writer and am a voracious reader. I graduated college and then worked with startups in venture capital for a year or two. It was actually improv comedy that brought me back to acting.
Q: You wouldn’t know that from this movie.
Andrew Boszhardt: No, but we tried to sprinkle some moments of humor in there. I think you’re seeing that more and more. It’s very rare that you see films these days that don’t have at least some elements of humor. I had just come back from London where I was doing a theater festival and realized I want to spend more time doing theater, especially if I’m going to be here in New York and be 100% committed to being a New York artist and creative.
Eugene O’Neill is one of the greats and the first time I read “Long Day’s Journey into Night,” I just thought it was a brilliant but a very dark, bleak and depressing play, which it is. But then when you actually watch it staged you realize that there’s a little comedy in there. It’s a dark comedy for sure. Same with most of Sam Shepherd’s plays. You read these sentences or the characters on the page and it doesn’t jump out to you, but that’s also the job of the actor and director — to bring the words to life.
Q: Tell me a little of your bio because it’s different to hear it rather than just read it.
Andrew: I was born here in New York City, Mount Sinai, and grew up on 92nd Street. I lived there full time for about eight or nine years. We had an apartment there for about 25/30 years. We’d always had a weekend house in New Vernon, New Jersey and eventually my parents decided to start spending more time out there, so I ended up going to a middle school out there before going to Lawrenceville, but I’ve been in New York, say about 70-80% of my life.
I feel I have the essence and soul of a New Yorker, but I’m also very grateful for having had the experience of spending some of my childhood outside of the city. Central Park is great, but being able to play catch with your dad in a backyard and being surrounded by nature and trees, you know, these aren’t things that we get on a consistent basis as New Yorkers.
Q: What did you learn from sports that you were able to apply to acting?
Andrew Boszhardt: I was listening to an interview a few weeks ago that Jerry Seinfeld did. He’s a hero of mine, and he said that his friends jokingly call him “The Mule” because he just keeps plodding forward. I played basketball when I was younger. I excelled at track. Then it was rowing. I think more than anything, I developed this Spartan-like discipline and work ethic. This morning, for instance, I woke up at six am and before coming here, wrote for five hours. I do that every single morning. I’m going to do it tomorrow, even on Saturday and Sunday. Well, maybe not five hours every single day, but at least three.
Q: “Breed of Greed” is not your first feature, but it’s the first you’ve done where you really have an important role in it. What got you to this point?
Andrew Boszhardt: Five years ago, I was sitting around on a Saturday with some of my roommates and I had this silly idea for a short film. I sat down and started writing it and three months later we were filming it. I also produced and acted in it. I just remembered loving being so creatively invested and involved in a project in not just one way, but in multiple ways.
The short got made. We screened it for like 500 people at SVA’s theater. I regret not submitting it to festivals. I got very, very positive feedback on the short. Actually, if I recall, we were planning on doing that and then COVID hit. I basically used COVID as an opportunity to really lean into screenwriting.
This is not hyperbole when I say this. There were weeks and months where my schedule was legitimately writing 6-8 hours in the morning and then reading two scripts at night. Over COVID, I was mostly focused on “Breed of Greed,” which took about a year of writing it with Otto Eckstein to get to the point where we were comfortable sending it out to directors. We got a great director attached, Ralph Hemecker. We raised some seed funding from private equity. We got Gina Gershon attached. We got other great cast members attached. Then we made the movie. Coming up this November it will be two years from when we wrapped.
The editing process took a bit longer than any of us anticipated. And frankly, the strike prolonged everything. I actually thought the strike was going to be a good thing for independent films. I was under the impression that distributors would need more films because there would be a four- to six-months stretch where films weren’t getting made. What I did not anticipate was just how much of a backlog they already had and how flooded the market already was. Anyways, we’re now in the process of selling the film. We have a great sales agent. I’m very optimistic. We’re going to find the right home for it.
Q: Do you think it’s going to land in a theatrical distributor first, or you’re going to land with a streamer?
Andrew Boszhardt: If I’m being realistic, it’ll probably be both. It’ll be a limited theatrical release, maybe in a few major U.S. cities like New York and L.A., Austin, Chicago, D.C. and then digital.
Q: Had you always thought of it as becoming a psychological thriller? It’s a curious title.
Andrew Boszhardt: Originally, we envisioned it as more straight horror and it morphed into this very interesting tonal mix of a few different genres. It’s a satirical, thrilling family drama with elements of horror. One of the things I have learned through this process is that it’s very important, especially when you’re doing a genre film, to give people what they expect and want.
If you’re David Lynch or Quentin Tarantino you have a bit more license to experiment and try new things. But I’d advise first-time filmmakers — writers, directors, producers — to really make sure you’re honoring the elements of that genre because genre fans are very hardcore. They know what they want and how they want it.
Q: Ultimately, you landed at the point where you are going to make this movie, a kind of genre film, with an offbeat title. Talk about its origins, and especially that title. What did you think of it as meaning?
Andrew Boszhardt: This was the first feature script I’d ever written. My friend, Otto, was an English major at Harvard. He’d written a few scripts. He had one in development, and I really learned a lot about screenwriting by working with him. We’d gotten together and were just throwing around ideas. We looked at everything that was going on culturally, all these conversations that were happening around wealth inequality. And also how certain families and companies were engaging in oftentimes illicit, dubious and deceitful activities.
We decided, for lack of a better term, to make an “eat the rich” horror/thriller. Otto and I, also growing up in New York, felt like we could bring authenticity to the script and could write these characters and their dialogue and their motivations very well.
Q: Had you already thought of yourself as acting in it?
Andrew Boszhardt: Yes, yes. Otto had seen me act before and when I asked him to partner with me, we originally conceived of this as a short film. We were going to write and produce it together and we had a different director attached. We had a producer, had started casting it and doing table reads when COVID hit and it kept getting pushed back.
The budget kept going up and we just decided, well, the industry is in a bit of a standstill. The goal of this short was always to turn it into a feature. So why don’t we just take a stab at trying to make it into a feature? And that’s what we did. It took two years or so.
Q: You get it done and then you hit the strike.
Andrew Boszhardt: Got it done, and we hit the strike. We had an incredible director who does a lot of TV work. And he had to go shoot a few episodes of TV, so post-production took a bit longer than we had planned. I think the first cut I saw was two hours and 10 minutes long. Now the total runtime is about 95 minutes, so it just takes time. Writing a script or anything really worthwhile: however long you think it’s going to take, multiply that by two. The same goes, I guess, for everything.
Q: Most recently, some of the movies getting the most attention and heat are genre-oriented, which isn’t always the case. Just look at the movie “Longlegs,” this one that’s in theaters now.
Andrew Boszhardt: I’ve not seen “Longlegs” yet. I have an interesting prediction. I always try to look at the contrarian point of view, and we’ve just had like five to 10 years of very IP heavy, genre heavy films — action, horror, superhero films. Not a lot, in my opinion, of great character-driven dramas and comedies. The kind of films that Jim Brooks, Cameron Crowe or Woody Allen would have been making 10, 20 years ago, I actually think. I hope there will be a resurgence of those films, too.
Q: “Twisters” is another one. It’s kind of action, but it’s also very character-driven.
Andrew Boszhardt: There’s nothing wrong with that. I think you can do both. You can make something with characters that we really care about, while also making it very commercial, as Hollywood likes to do. But I would love to see the kind of movie that Jack Nicholson would have done 20 or 30 years ago, like “Terms of Endearment” or “As Good as It Gets.” I can’t remember the last time I saw something like that.
Q: So you are self-schooled more than anything else?
Andrew Boszhardt: On the acting front, I did two years of a Meisner conservatory at Maggie Flanagan. For the last 10 months I’ve done a four-hour Strasberg class every Saturday afternoon with an actor and teacher by the name of David Gideon. He used to run the Strasberg Institute. He trained and lived with Lee Strasberg as one of his protege teachers for the last seven or eight years of Lee’s life. David is just incredible. I mean, truly one of the highlights of my week.
I look forward to being in that class every single week. The work means so much to me. Part of your journey as an actor, frankly, is finding what works for you. Same with being a writer or any other type of artist.
On the writing front, it’s taken me a while to realize that outlining actually holds me back. I’m better off spending a day or two coming up with the main characters, theme, and major plot points and then diving in and attacking the first draft. I might go through five drafts before I send it out to a producer, but I discover so much more about the story through the act of writing.
Q: You worked with Michael Mailer. Is that the first thing you really did, or did you do shorts before that?
Andrew Boszhardt: I did a lot of shorts before that, and did a feature film that was shot up in Cape Cod before that. Then I did “Breed of Greed.” Then I did the film with Michael. And now I’ve been exploring more theater opportunities. I was just at that theater festival in London, Camden Fringe, and am doing readings and workshops here in the City.
Q: I’m assuming you have an agent and manager.
Andrew Boszhardt: I had a manager who very tragically passed away unexpectedly. Yeah, she was wonderful. She ran her own shop but was a very respected and well-known manager here in the city. I’m being hip-pocketed at the moment as a writer. But on the acting front, I’m talking to people, and frankly, and have had a few offers. But I don’t want like four different managers. I don’t want someone to cover me on producing versus writing versus acting. I want to find the right manager, the right agent, to cover me on all bases.
Q: You have a producing partner?
Andrew Boszhardt: I’ve got partners on multiple projects that are both coming up and obviously that have already been made, like “Breed of Greed.”
Q: What’s harder or easier? To get your ideas sold, or to get into somebody else’s ideas? Do you need to network more to be that actor that they’re gonna pick up?
Andrew Boszhardt: Depending on that, theoretically, it’s easier to break in as a writer because if Universal or A24 wants to buy your script…. But yes, it helps to be Aaron Sorkin. Of course, if you write a fantastic script and it gets seen, it doesn’t matter if you’re a no-name writer. Someone will want to buy it.
As an actor, especially these days, it’s very, very rare. I think the days of Edward Norton as a no-name actor being cast as the lead in “Primal Fear,” at least at this moment, are over. I know they famously auditioned like 2,000 actors for that role and Edward Norton was incredible. I can’t imagine anyone else in that role, but these days I couldn’t imagine a studio going with an unknown, no matter how good they are.
Q: We are having movies with unknowns that suddenly break the unknowns out.
Andrew Boszhardt: We are, but those are usually at the independent level that, like, then crush it on the festival.
Q: You have the streamers and theatrical, so you have more opportunities to find acting work. It’s just a matter of how you drive the career to make sure that the acting work you get takes you to the next acting work.
Andrew Boszhardt: In “Breed of Greed” I played the lead and was also one of the writers and one of the producers. What I’m doing now, which I think is smart, is writing scripts that could be made at the studio level. They’re high concept, bigger budgeted, like $10,000,000 to $30,000,000 films that could be made by a major studio or production company. Rather than writing a lead role for myself, I’m just writing a really good supporting role who’s maybe in one, two, or three key scenes. If that film gets made by a major studio and does well…. I think with Cameron Diaz’s first film role, she was in one scene. But that was all it took. Was it Jim Carrey’s film, “The Mask?”
Q: And the one that really made her was the one with Matt Dillon in it.
Andrew Boszhardt: Yeah, “Something About Mary,” of course. Amazing movie, amazing comedy. Love the Farrelly brothers. I am really leaning into writing because I think talent is important. You have to have a baseline level of talent, but more important than talent is skill. And you develop skill by being a mule like Jerry Seinfeld and just doing it every day. The compounding effect of writing a few hours a day over months and then years –– you do that for five or six years and you’ve hit Malcolm Gladwell’s 10,000 hours.
Q: You’d rather have this happen, get recognized, and lose sight of everything else?
Andrew Boszhardt: I also believe you have to take the doors that are opening for you at the moment. You have to throw as much shit at the wall and see what sticks. Right now, a lot of people are really hot on my writing, so I'm leaning into that a little more. But tomorrow I’ll be in acting class for four hours. Again, I was just performing in London and I'm auditioning when the opportunities arise. If I were to get cast in a TV show, I wouldn't turn that down.
Every year, I used to specifically write out my goals. Like, "Oh, I'm going to have my romantic comedy done by this date. I'll have to raise x amount of dollars for my movie this year. And will have X number of guest star roles on TV."
I don't do that anymore. All my goals are simply around the process now.
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For more info on the film and where it will screen after Big Apple Film Festival go to: www.andrewkboszhardt.com