OMS 2011 In San Diego, California

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Parent Category: Expos and Conventions

Category: Previews

Published on Thursday, 30 December 2010 06:52

Written by Eric Grunes

The Online Marketing Summit Annual Event, the premier educational event for marketing, internet and business professionals, is back in San Diego, CA, this February 7-11, 2011.

Over 1,000 marketing and internet professionals attend sessions with industry leaders and expert practitioners who teach best practices in the areas of:

• Social Media
• Search (SEO and PPC)
• Demand Generation,
• Conversion,
• Email, Analytics,
• Integrated Marketing,
• Mobile, Online Advertising,
• Affiliate Marketing,
• eCommerce and Website Strategy.

Thought leaders, authors, world-class brand marketers and proven practitioners share their case studies and successes secrets from the front lines of online marketing. Here's a sampling of events held when you attend OMS 2011:

• Day of Search & Social Media content: for the experienced online marketer, enjoy a full day of tactics purely focused on search marketing and social media, brought to you by SES, ClickZ and Search Engine Watch.
• Advanced Social Media Masters Day: produced by Social Media Club, the world's leading association of Social Media Professionals, choose one of four (4) workshop sessions that will guide you through the creation and refinement of specific social media strategies and tactics.
• Hands-on "How to" Sessions: single instructor, 70-minute pure teaching of best practices across four tracks covering Demand Generation & eCommerce, Website Optimization & Measurement, Social Media & Emerging Trends, Integrated Marketing & Strategy
• Certification & Training workshops: choose from over 8 in-depth full and half-day training workshops offered by the Online Marketing Institute.
• Expert Labs: Get a one-on-one consultation with experts in social media tools, web analytics, search, usability, email and more.

Featured speakers:

• Heather Oldani - Director of U.S. Communications, McDonald's
• Michael Metz - Senior Director of Web Marketing and Strategy, Cisco
• Mario Sundar - Senior Social Media Manager & Chief Blogger, LinkedIn

OMS Annual 2011 is offering a special Pre-Conference Training & Certification Day hosted by the Online Marketing Institute, one day before the full conference begins.  This day offers SEVEN full and half-day training workshops and classes where you will learn from some of the best in the business - leading professionals and practitioners with the marketing acumen and teaching experience to provide both a theoretical foundation and practical training. All classes attended earn you credits towards certification with the Online Marketing Institute.

• Full Day: Essentials of Online Marketing
• Full Day: Social Media
• Morning: Email Marketing
• Morning: Search Engine Optimization
• Afternoon: Demand Generation
• Afternoon: Web Analytics
• Afternoon: Content Marketing

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