Media Summit NY, 2011 Edition

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Parent Category: Expos and Conventions

Category: Previews

Published on Tuesday, 08 March 2011 17:02

Written by FFTraveler Staff

Media Summit New York is being held March 9 - 10, 2011 at The Lighthouse Conference Center in New York City. Hosted by Bloomberg, this international conference delivers " The State of the Media" on Broadband, Mobile, Advertising, Television, Film, Cable & Satellite, Publishing, Radio, Magazines, News & Print Media and Marketing.

Opening Keynote Speaker at Media Summit is David Carey, President of Hearst Magazines. The company operates more than 24 websites, 10 mobile sites and a variety of digital applications.  This is a One-on-One Conversation with Brett A. Pulley, Reporter, Bloomberg News New York.

Additional Keynote Conversation is with Tim Armstrong, Chairman and Chief Executive Officer, AOL in a One-on-One Conversation with Eric Pooley, Deputy Editor, Bloomberg BusinessWeek.

The Keynote Roundtable covers "State of Media, Entertainment & Advertising" and includes:

Vivian Schiller, President and CEO, NPR National Public Radio
Ann Sarnoff, Chief Operating Officer, BBC Worldwide America, BBC Worldwide Americas, BBC America, BBC Home Entertainment, BBC.com, Sales and Distribution, Licensed Consumer Products
Shelly Lazarus, Chairman, Ogilvy & Mather Worldwide
Diane Brady, Senior Editor, Bloomberg Businessweek, Moderator

Special Events

Bloomberg Welcome Dinner
Speakers:
Steven Kydd, Executive Vice President, Studios, Demand Media in a One-on-One Conversation with Felix Gillette, Staff Writer, Bloomberg Businessweek

Themed Evening Dinners

Dinner I
Media Transformation – TV, Magazines, Newspapers and Books
Gary Carter, Chief Operating Officer, FremantleMedia
Greg Johnson, Executive Creative Director, William Morris Endeavor Entertainment
Jeff Brooks, CEO, Euro RSCG New York
Additional speakers to be announced

Dinner II:
The Finance Dinner: Media, Entertainment, Technology and Money: Funds, Mergers, Acquisitions, Takeovers and Targets
Craig Moffett, VP & Senior Analyst, Sanford C. Bernstein & Co.
Jean Manas, Chief Executive Officer, Foros
Roben Farzad, Senior Writer, Bloomberg Businessweek
Additional speakers to be announced

Breakfast Briefings
Analyst Reports on Media, Technology and Advertising
Mike Vorhaus, President, Magid Advisors, Frank N. Magid Associates

Bloomberg Welcome & Introduction
Paul Bascobert, President, Bloomberg Businessweek

Media Summit SuperSessions include:

• New York, New York: The Media Capital Becomes Digital Media Capital – New Platforms, New Opportunities
• Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms
• Hollywood, Television and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience
• The Social Experience: Personalized Communication, Personalized TV, Personalized Apps, Personalized Commerce
• Global Media and Advertising: The Transition - TV, Broadband, Mobile and Social Media
• The Television Ecosystem: Cable, Telco, High Definition, Broadband, Mobile, Satellite - Defining the Future of Entertainment and Communications

The Workshops

Worlshop I
Media in Transition Workshops

• Merging Content with New Technologies - Part I: Content Reinvention with the Next Generation of News Readers, Tablets and Mobile Devices
• Magazines, TV, Newspapers & Books – Developing a SuperApp Experiential Platform
• Merging Content with New Technologies - Part II: Content Reinvention with the Next Generation of News Readers, Tablets and Mobile Devices
• Content for the New Platforms: Tablet & SmartPhone, Web and TV, Custom Ad and Branded Advertising

Workshop II
Technologies of Innovation

• Video Anytime Anywhere: Video Across Platforms - Television, Internet and Mobile – Understanding the Value Proposition
• Over the Top TV – Content and the Consumer Experience – New Technologies as Gateway to the New Hollywood
• The NexGen Entertainment Home Experience - From the Smart & Connected TV to the Set-Top, Consoles & PC Experience
• TV, Video and Broadband - New Content - New Networks - Streams, Platforms, Devices
• The Media Industry Equation – New Platforms, Content Owners and Commerce - Television, Magazines, Books and Newspapers
• The Smartphone - Tablet Economy: Apps, Devices, Commerce, Video, News, Books, Music & Consumer Obsession
• Media and Brand Ubiquity – Fashion, News, Sports, Comedy & Reality – TV, PC - The Tablet, The Smartphone – Understanding the Content and Commerce Equation
• Social Television - The Merger of Content, Social Interaction and the Video Platforms
• iPhone Apps, iPad Apps - Phone and Tablet Apps - as a Revolutionary Platform: Content, Communication and Commerce
• Video Advertising: How New Consumer Habits Are Driving the Advertising Community to Innovate, and the Challenges with Scale
• Branded Media Marketing - Across Platforms - TV, Film, Broadband, Mobile, Virtual Economies, Music and Games – Reinventing the Commerce & Media Model
• Strategic Relationships: TV, Broadband, Advertising and Devices – All Video All the Time
• Hypertargeting: Ad Networks, Ad Serving and Ad Targeting

Thursday, March 10th
Day Long Strategic Track

The Future of Advertising Track

• Advertising Strategy, Expenditure and Analysis: Broadcast and Cable vs. the New Platforms: Broadband, Social Networks, Outdoor, Mobile, VOD & PVR
• The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment
• Advertising Accountability: Metrics and Analytics around Video, Social Media, Broadband and Mobile

Co-Located at Media Summit:

THE TRANSMEDIA SUMMIT: Producers, Writers, Agency Creatives, Strategic Marketing and Social Media Storytellers

• Transmedia: Unveiling the Future - Cross-platform, Non-linear Narration
• Creatives and Filmmakers Lunch Session: DIY - Distributing quality Content on Pay, VOD, OTT, Broadband and Mobile
• Best of Breed Transmedia Showcase: Starlight Runner: Once a day the summit opens this coveted slot for established producers, creators & agencies to talk shop and present their latest, most cutting edge projects and campaigns.
• Jeff Gomez, CEO, Starlight Runner Entertainment
• Fireside Chat: From the Frontlines of Indie Producing Programs for TV, Cable, Broadband, Mobile.
• Veteran producers talk about what it takes to get your work on HBO, AOL, A&E and MTV and create long-lasting relationships.
• Spotlight Books and Publishing: Shifting the Production and Marketing Paradigm for the Publishing Industry.

Best of Breed Transmedia Showcase: Screenings, Casestudies, Success stories
Josh Koppel, Co-Founder, ScrollMotion

Publishing goes Hollywood: The Indie Book producer and the Publishing Industry Studio model.

Writers and Content Creators Lunch Session: The Future of the Enhanced Book Experience.

• Book Distribution and publishing models without a Net:
• Like the music industry before it, the publishing world is reinventing its business world from the ground up. What’s an author, who is a publisher and will we be distributing a hardcopy of our work?

Moderator: Sol Rosenberg, VP of Business Development, Copia Interactive LLC

IndieGoGo presents: Digital Hollywood Pitch Camp
Moderator: Slava Rubin, Co-Founder, IndieGoGo

For more information, see www.digitalhollywood.com/MediaSummit.html.

Media Summit New York
March 9-10, 2011

The Lighthouse Conference Cente
111 East 59th Street
New York City

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