FYI: SES NY 2011

Details

Parent Category: Expos and Conventions

Category: Previews

Published on Wednesday, 16 March 2011 15:54

Written by L E Shannon

Search Engine Strategies (SES) New York, 2011 edition, the leading search & social marketing event, is being held March 21 - 25, 2011 at the Hilton New York Hotel in New York City.

Opening Keynote Address will be given by Duncan Watts, Principal Research Scientist, Yahoo!

Seminars are on five tracks, including one dedicated to the Latino market. Training Courses are offered on March 21:

• PPC Beyond Search: Facebook, LinkedIn, New Ad Formats, Targeted Display
• Getting Your In-House Search Program Up & Running
• How to Architect a Search-Engine Friendly Website
• Advanced Keyword Research
• Creating Social Media Strategies Using Audience Research
• Google AdWords Tactics to Improve Your RO

Special Events include presentations by speakers from Google, IBM, Microsoft and Yahoo!, among others:

• SES New York Meet & Greet
• Play Facebook Face-Off @ SES NY – Win an Xbox® 360 With Kinect™
• 6 Strategies For Superior SEM Results
• DoubleClick Search V3 Preview
• Outmaneuvering the Counterfeiters: How to Protect your Campaign Investments and Your Brand
• WebmasterRadio.FM's SearchBash
• Bing: More Bang For The Click
• Mobile Mobile Everywhere....How to Play in the Sandbox
• Over 50 Killer Internet Marketing Tools To Measure Your Online Marketing Strategies
• Google Ad Innovations
• Is The Search Alliance Paying Off For Search Marketers?

One-day accelerated courses on all things digital, social, and search are:

IAB: Local Advertising Forum
Warren Webster leads a comprehensive look at local advertising in 2011, reviewing insightful case studies and outlining relevant strategies for marketers at every level.

OMS: Social Media Content Strategy Tactics & Best Practices
This workshop will walk students through a 9 step methodology on how create a great central content strategy to use for all social media efforts.

OMS: Successful Strategies to Get Bottom-Line Results from your Social Media Program
This hands-on workshop will give participants a take-to-work, 5-step action plan to implement a successful social media program in their own company.

OMS: All Things Digital Best Practice Day
From ideas and strategies for directors and VPs of Marketing to tangible "How tos" for the marketing manager and internet practitioner wanting to get their hands dirty and take action now.

Bruce Clay: Search Engine Optimization Training
This course is targeting marketing and technical staff alike and offers SEO strategy and tactics necessary in today's fast changing search world.

Cemper Training: Link Building Training - The Secret of SEO
The course will provide you with a solid understanding of Link Building and outline various success strategies as well as mistakes you should avoid.

For further information, go to www.searchenginestrategies.com/newyork.

Search Engine Strategies (SES) New York
March 21 - 25, 2011

Hilton New York
1335 Ave Americas
New York, NY 10019

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