Licensing Intl Expo 2011

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Parent Category: Expos and Conventions

Category: Previews

Published on Saturday, 11 June 2011 05:00

Written by Film FestivalTraveler Staff

The Licensing International Expo 2011 runs June 14 - 16, 2011 at the Mandalay Bay Convention Center in Las Vegas, Nevada.

Licensing International Expo showcases the largest collection of brands and properties available for licensing worldwide. For over 30 years, the world’s brand and property marketplace has been the established industry leader, featuring all the major players, more than 5,000 brands and all the most powerful licensing opportunities.

Licensing is a marketing and brand extension tool that is widely used by everyone from major corporations to the smallest of small business. Entertainment, sports and fashion are the areas of licensing that are most readily apparent to consumers, but the business reaches into the worlds of corporate brands, art, publishing, colleges and universities and non-profit groups, to name a few.

Licensing can extend a corporate brand into new categories, areas of a store, or into new stores overall. Licensing is a way to move a brand into new businesses without making a major investment in new manufacturing processes, machinery or facilities. In a well-run licensing program, the property owner maintains control over the brand image and how it's portrayed (via the approvals process and other contractual strictures), but eventually reaps the benefit in additional revenue (royalties), but also in exposure in new channels or store aisles.

Examples of licensing deals at previous Licensing International Expo:

• Paul Frank partners with American Greetings to bring the quirky monkey and his friends to greeting cards, gift packaging, stickers and party goods.
• Mattel and Fundez team up to offer Barbie and Hot Wheels card game collections.
• CBS Consumer Products inks a deal with Gamaka Games for a board game based on its America’s Next Top Model.
• Cartoon Network and Lego have joined forces to produce a line of construction toys based on the TV series Ben 10 Alien Force.
• Cookie Jar has signed apparel deals with Children’s Apparel Network for Strawberry Shortcake to be featured on T-shirts, fashion apparel, daywear and activewear.

So no matter what kind of brand or property one represents, licensing can take it to the next level and Licensing International Expo is the place to do just that.

Special Highlights:

• Gaming Demo Stage – Demos and presentations of the hottest games available for licensing
• Brand Showcase – The most creative brand extensions, and some of the most unique and exciting licensing deals.
• Fashion Pavilion – Dedicated to the fashion and apparel industry.
• Gaming/Interactive Pavilion – Games that are in development right now and could be on shelves soon.
• Art & Design Pavilion – Showcase cutting-edge art and design by artists, illustrators, graphic designers and photographers.

Licensing International Expo and LIMA are teaming up again to bring Licensing University. Whether one is new to the industry or a seasoned veteran, Licensing University is a must-attend event packed with sessions designed to give anyone a competitive edge. With over 30 classes offered, there is something for everyone.

New to Licensing? Check out These Classes:

• Licensing for Beginners
• Licensing Law for Beginners
• How to Develop and Manage a Successful Brand Licensing Program
• From Good to G’Rate: What Every Licensing Profession Should Know About Royalty Rates

Some of the other sessions are:

• Well Being and Licensing: Doing Good and Good Business – Innovative conversations about the potential role licensing may and is playing in improving well-being.
• How the Digital World Is Changing Licensing Forever – An exploration of how we now think completely differently about categories, distribution and fan engagement.
• Anatomy of a License Agreement – A clause by clause discussion of a typical license agreement with negotiation points for both licensors and licensees.
• Art Licensor’s Top 10 Mistakes – A number of errors impact art licensor’s earnings. Here are Top 10 mistakes, culled from real-life experience, specifically addressing artists and art licensors in business less than three years.
• The Ins and Outs of Clearances…Celebrities and More – The important legal issues to consider when using a celebrity’s name, image, likeness or works to promote a product or company.

For more information, go to www.licensingexpo.com.

Licensing International Expo 2011
June 14 - 16, 2011

Mandalay Bay Convention Center
3950 Las Vegas Boulevard South
Las Vegas, NV 89109
702-632-7900

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