IAB Innovation Days @ Internet Week 2012

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Parent Category: Expos and Conventions

Category: Previews

Published on Wednesday, 16 May 2012 12:35

Written by John Matthews

This coming week, May 14th to May 21st, 2012, is Internet Week in New York bringing internet professionalsfrom all over the country to learn more about the current state of Internet for commerce, media, and marketing.

Among the several key events taking place during this umbrella of Internet Week includes the IAB's Innovation Days which takes place on May 16th and May 17th in Manhattan at the Skylight Soho (275 Hudson Street; 212-367-3730). 

The IAB Innovation Days @ Internet Week 2012 conference provides an opportunity for online media professionals and marketers to gain insights into opportunities for innovation in the Internet media and marketing space, to learn about trends and challenges facing digital marketers and media professionals, and to hear from digital media companies at the cusp of digital innovation.

This is an essential event for brands, agencies, publishers, and technologists to attend to hear about the latest trends and issues from speakers such as:

• Jon Steinberg of Buzzfeed
• Josh Quittner of Buzzfeed
• Troy Young of Say Media
• Konrad Feldman of Quantcast

Setting the scene for the conference and what lies ahead for digital a opening presentation by IAB President and CEO Randall Rothenberg.

Executives from the following companies (and many more) will both be attending and speaking including:

• American Express
• Carat, Draftfcb
• Elizabeth Arden
• E*TRADE Financial
• Hertz
• L’Oréal
• MasterCard
• MediaVest Worldwide
• Mindshare
• Novartis
• Pepsi
• R/GA
• Razorfish
• Starcom
• Starwood Hotels and Resorts
• Sears Holdings
• TransUnion
• UNICEF
• VH1
• Vogue
• YMCA of the USA

Topics being covered during IAB Innovations Days include:

• online programming
• use of second screen extensions such as mobile to support such primary media platforms as TV and print
• online data management and targeting
• delivering personalized advertising
• content development and curation for advertising
• political online advertising (so perfectly appropriate in this Presidential election year

All these presentations and workshops happening during IAB Innovation Days provides many opportunities to network with peers and industry leaders and innovators across the full spectrum of digital media and digital marketing.

Attend IAB Innovation Days @ Internet Week 2012 on May 16-17 and join thought-leading marketers, agencies, publishers, and technologists as they reveal their solutions for uniting the fragmented landscape of audiences, platforms, and devices. Learn how to connect the dots of the expansive media ecosystem — one built on screens to the Nth power.

To view the agenda, visit: http://www.iab.net/events_training/2012/innovationdays/agenda

For more info on IAB, go to: http://www.iab.net/

IAB's Innovation Days
May 16th - May 17th, 2012

Skylight Soho
275 Hudson Street
New York, NY 10013
212-367-3730

http://www.skylightnyc.com/soho/contact-soho.html

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