2012 CE Week - The Mobile & Social Entertainment Summit

Details

Parent Category: Expos and Conventions

Category: Previews

Published on Thursday, 28 June 2012 12:08

Written by John Matthews

Every year the Consumer Electronics Association hold the massive CE Show in Las Vegas at the turn of the year in January. But product companies need the press and buyers to be reminded about what was shown earlier in the year. So they hold the line shows at the start of summer.  

Thus, Consumer Electronics Week takes place June 25th to June 28th in New York City. And in tandem an bunch of conferences, summits and panels are held to discuss trends.

So we have the Mobile & Social Entertainment Summit being held on June 28th at the Museum of Jewish Heritage in New York City starting at 8am and finishing with a reception from 5.30pm to 6.30pm.

Until just a few years ago any discussion about digital or online was all about viewing, using, and interacting with the Internet on a desktop or laptop computer. How that has changed in the past five years with the dizzy rise of smartphone purchases and usage and more recently mobile tablet computing devices. 

But the past five years have not only been about the dizzy rise of mobile and the somewhat delayed response by advertisers and agencies, we have all no doubt seen the Mary Meeker presentations highlighting the gap between mobile use and spend by advertisers on mobile advertising to address and engage the growing army of mobile users. 

The past five years has also been about the spectacular rise of social and in particular social networks and content sharing sites like Facebook, LinkedIn, Twitter, Tumblr, Google+ and Pinterest.

These two gargantuan trends have been redefining the media landscape for users and transforming the user experience of engaging with media both at a physical level of interaction and also emotional and immersive experience level of interacting with media. 

These two media formats or platforms have introduced new ways to deliver entertainment and in some cases entirely new forms of entertainment experiences. Now the two are coming together to create new opportunities and innovations in mobile and social entertainment enabled by the latest generation of handheld and mobile consumer electronics devices. 

It is appropriate therefore that one one of tent pole conferences this year at Consumer Electronics Week in New York is Digital Media Wire's Mobile & Social Entertainment Summit.

A full day conference that will plot the evolution, the current state of, and the future of Mobile and Social Entertainment, Speakers and panelists include mobile and social practitioners and thought leaders such as Michael Adamson of Turner Sports, Saul Berman of IBM, Gemma Graven of Social@Ogilvy, Marc DeBevoise of CBS Interactive, Hans Deutmeyer of HBO/MAX GO, Peter Kafka of AllThingsD and many others. 

The one day conference opens with a look at the top trends in Mobile and Social Entertainment and then throughout the rest of the day topics to be discussed include:

• Mobile apps and mobile advertising
• Music apps
• The mobile wallet
• Pinterest
• Emerging Social Media Platforms

There will be updates on the latest in innovation, pricing, new devices, marketing, monetization and distribution models for video content, casual and social gaming and case study presentations from Badgeville and Century 21 Real Estate LLC. 

For more info go to: http://www.digitalmediaconference.com/east/

And for the week as a whol check out: http://www.ceweekny.com/

The Mobile & Social Entertainment Summit
June 28th, 2012

the Museum of Jewish Heritage
in New York City

• < Prev
• Next >