Inaugural Human Centered Automation Conference In NYC

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Parent Category: Expos and Conventions

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Published on Thursday, 20 September 2012 12:51

Written by John Matthews

A gathering of digital media and digital marketing industry leaders, leading thinkers and practitioners in the broad category of advertising technology and more specifically in the area of digital media planning and buying and digital ad sales takes place this Thursday.

The inaugural conference entitled Human Centered Automation takes place on September 20th, 2012, at the New York Historical Society W77th St and Central Park West, NYC.

The first AdExchanger conference is set to bring new thinking and best practices to the fore across the spectrum of automated media buying and automated ad sales. A focus on trends, new developments, convergence, and where the money is to be found today and tomorrow in the fast moving landscape. This is not a conference to discuss labyrinthian charts of digital ecosystems where seeing the forest for the trees has become increasing difficult. It is an opportunity for business leaders in the industry to state and clarify their position, to differentiate their organization's offerings from their competitors and to stand apart from the crowd. 

The who's who of industry leaders, thinkers, and practitioners include Yahoo's Chief Revenue Officer Michael Barrett who was formerly at Google and led AdMeld, Google's acquisition in the supply side platform space.

Other speakers include:

• Forrester Research analyst and industry thought leader Joanna O'Connell
• BM's Dave Laverty
• Alexis Ohanian of the go to social news source Reddit now owned by Conde Nast
• the New York Times's VP of Research & Development Operations Michale Zimbalist
• Gokul Rajaram Product DIrector, Ads at Facebook
• ad agency Vivaki's Chief Strategy and Innovation Officer Rishad Tobaccowala

the list goes on.

Among the topics these speakers will talk about include Next Generation Marketing focusing on audience centric data driven marketing and the always addressable customer, while media buying becomes increasing automated there still exits the need for the human touch, a number of case studies of innovative digital advertising campaign executions, Facebook Marketing as told by Facebook a ad product manager, personalization in marketing and ad targeting, and turning a flood of marketing data (BigData) into a capability to address and engage individuals at a one-to-one level.

For those already immersed in the new world of automated media buying and ad sales, or those looking in from outside determining their first steps to take the conference offers an ideal primer on what is happening now and what to expect going forward.

The trends, challenges, the pitfalls, the expected and perhaps expected, the impact and media platforms beyond display such as video, social, and mobile, and the planning and buying media programmatically across these platforms, as well effectively and profitably selling ads across these media platforms. Lest we should forget what has become perhaps the hottest topic in the industry Real Time Bidding or now sometimes referred to Real Time Buying which ever it is becoming a ll about RTB or is it?

This is no doubt a topic and trend that will be hotly debated at the conference. However, there are other significant developments in the space such as the rise of online vide, the omnipresent will it or won't it be the year of mobile advertising, the complexities and challenges of attribution, and data after all this is an industry in which data has become Queen to Content is King or perhaps now it is Data is King and Content has become its Queen.

The conversation will continue in the conference presentations and panels but also during the networking interludes and no doubt long after the conference has concluded.

Of course well this is a conference about technology, data, digital etc it is really a conference about people, points of view, execution, yardsticks and the most important yardstick money. Money invested, paying the bills, and money as revenue generated in ad sales for publishers and in product and services sales for advertisers and agencies. And there is that little issue of money made from arbitraging the market. 

There will be one other hotly debated topic which will be privacy, regulation, do not track, the end of the cookie and the beginning for new alternatives, and the likely impact on the industry going forward.

In an industry fueled by constant innovation and a proliferation of companies, where it is not the idea that counts but the successful execution of the idea is all that matters, although sometimes you might think otherwise, the discussion in public and behind closed doors will often turn to who will survive and thrive and still be on the Lumascape chart next year, who will exit the chart, who will be the new entrants, and who will top the charts next year. Perhaps who will top the charts come the holidays this year.

Human Centered Automation Conference

September 20th, 2012

New York Historical Society

W77th St and Central Park West

NYC

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