Online Video Platform Summit

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Parent Category: Expos and Conventions

Category: Previews

Published on Monday, 16 November 2009 07:14

Written by fftraveler

 In conjunction with Streaming Media West at the San Jose McEnery Convention Center in San Jose, the Online Video Platform Summit, held on November 18-19, 2009, is a new conference from Streaming Media that speaks to a growing audience of content owners who have, or are planning to have, video and are confused by the online video landscape.

The Online Video Platform Summit is designed for video publishers of all types and sizes, whether small businesses looking to publish content for the first time, independent entertainment content creators, large media organizations, or anywhere in between. Video is no longer just for traditional or web content companies. Everyone is using online video. HR professionals, local businesses, libraries, and event organizers all use online video effectively. The Online Video Platform Summit will provide answers to all common online video questions, such as which platform is best for a specific organization, which ad models yield the best returns, and publishing strategies.

Online Video Platform Summit co-chairs Eric Schumacher-Rasmussen and Larry Kless have assembled an all-star speaker lineup for this new event. Every major video platform is also represented in the program; attendees will hear from the following companies and will be able to compare their offerings: Brightcove, DatPresenter, Delve Networks, Kaltura, Kyte, Multicast Media, Ooyala, Sorenson Media, VMix, AdapTV, Adobe, Akamai, Artivision Media, Digitalsmiths, Endavo, KickApps, Livestream, Longtail Video, Origin Digital, RAMP, Reality Digital, Twistage, voped, and YuMe.

"The Online Video Platform Summit will offer a unique opportunity for both media companies and organizations for whom video is not their core business-from publishers to large corporations to small-and medium-sized businesses of all kinds-to learn about how to take advantage of online video platforms in their day-to-day communications efforts," says Schumacher-Rasmussen, who is also the editor of Streaming Media magazine. "With so many online video platforms on the market right now, the Summit is the only event that lets attendees not only see the different offerings in action but also learn about everything from video search engine optimization to video publishing best practices."  

There have never been more people publishing online video, and there have never been more online video platform solutions on the market. But with choices comes confusion, and the new Online Video Platform Summit is a two-day event designed to help organizations of all types, not just those for whom video is their core business.

 Topics covered will include

    * User experience
    * Customization and branding
    * Monetization
    * Advertising platform integration
    * Syndication
    * The needs of B2B vs. B2C customers
    * Integration with set-top boxes and mobile devices
    * Metrics and analysis
    * ROI
    * Live vs. On-Demand

Some of the sessions  are:

Defining Online Video Platforms , moderated by Eric Schumacher-Rasmussen, Editor, StreamingMedia.com;

Best Practices Round Table: Online Video Publishing Strategies and Tools, moderated by Paul Riismandel, Director of Curriculum Support, School of Communication, Northwestern University

Optimizing Video Search and Discoverability, moderated by Tim Siglin, Chairman, Braintrust Digital

Further informattion can be found at www.ovpsummit.com.

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