Toy Fair 2015 Brings Toys to Digital Age

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Parent Category: Expos and Conventions

Category: Previews

Published on Wednesday, 11 February 2015 17:42

Written by Brad Balfour

Now in its 112th year, Toy Fair 2015 (February 14 - 17, 2015) brings products ranging from kid’s playthings to niche collectibles to the Jacob Javits Center (655 W 34th St, New York, NY).

Companies exhibiting including Disney, Lego, Nintendo, and Ubisoft. Many toy makers today are looking to break into a market where kids are more acquainted with digital amusements, so the 2015 Toy Fair will also be hosting the Digital Kids Conference (http://digitalkidscon.com/), to bring together app coders and toy builders. Panel discussions include:

• Connected Digital Devices: Understanding Digital Kids
• Embracing Digital Construction: LEGO Fusion Case Study
• Launching, Marketing and Distributing Toys to Today's Parents and Kids with YouTube and More
• Insights from Disney Publishing Worldwide's Recent Launch
• Mobile Games Market Research for the Next Generation
  
  

Toy Fair is where some of the great products that kids will be clamoring for come December make their first appearance. Toy Fair will also bestow the title of Toy of the Year to a lucky product during a special awards ceremony. Toy Fair 2014 boasted a record-breaking 413,000+ net square feet of exhibit space and welcomed nearly 26,500 toy and youth entertainment professionals, including licensing and entertainment executives, inventors and designers, representatives from trade and consumer media outlets, among others from around the world.

To learn more, go to: http://www.toyfairny.com/

Toy Fair 2015
February 14 - 17, 2015

Jacob Javits Center
655 W 34th St.
New York, NY 10001

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