2010 International CES

Details

Parent Category: Expos and Conventions

Category: Previews

Published on Saturday, 09 January 2010 17:44

Written by Lynne Shannon

Owned and produced by the Consumer Electronics Association (CEA)®, The 2010 International CES, the world's largest consumer technology tradeshow, returns to Las Vegas, January 7-10, 2010 at the Las Vegas Convention Center/Hilton and The Venetian, the largest consumer technology tradeshow's venues.
 
A record number – more than 330 new companies – will join more than 2,500 exhibitors in unveiling their latest technology innovations and more than 20,000 new products on display.

CE Spotlights throughout the CES show floor will feature key market categories including apps, green technology, gaming, location based services and more. These include:

iLounge Pavilion, featuring all things iPod®, iPhone® and Mac® related;

Living in Digital Times, highlighting technology relevant to all lifestyles;

EHX@CES with custom CE products for home and commercial installation;

Sustainable Planet, featuring the latest green technologies including advances in green building, alternative energy technologies and smart grid technologies;

Gaming Showcase with the latest gaming hardware and software.

The 2010 CES will feature 20 market-specific TechZones highlighting the latest trends and emerging markets. New CES TechZones include the eBooks, Experience 3D, Femto, Lifestyle Gadgets, Mobile DTV, Netbooks and Safe Driver TechZones.

Top executives of the biggest names in technology and business will take the stage at the 2010 International CES with keynote addresses:

Microsoft’s Steve Ballmer
Ford’s Alan Mulally
Intel’s Paul Otellini
Qualcomm’s Dr. Paul Jacobs
Nokia’s Olli-Pekka Kallasvuo
Hisense’s Zhou Houjian

Additionally, the 2010 CES will feature more than 250 sessions and 800 expert speakers as part of the CES conference program, which will cover a range of industry topics from social media to safe driving to technology policy. These include:

SuperSessions, among them:

Next Big Thing SuperSession: I Want My IPTV
Whether we’re streaming video to our smart phones or anticipating Net-connected televisions, the promise of an on-demand world is upon us. The model for video delivery is fundamentally changing, driving consumers to want free content any time, to any device. So, what’s the holdup? In this year’s session, CNET will gather industry leaders to find out.

Drivers, Consumer Electronics, and Highway Safety: How Can Technology Help?
Growing public attention is being paid to the relationship between safe driving and in-vehicle electronics. Come hear about innovative companies and technologies that empower drivers to use their in-vehicle electronics in a safe and responsible way. Moderator: Cecilia Kang, Staff Writer, The Washington Post

Last Gadget Standing
A perennial attendee favorite, Last Gadget Standing challenges contenders to give the product demo of their lives. At stake: bragging rights as the product "most likely to change the face of technology." See all the winners strut their stuff in this inventive, fast-paced competition.

Other sessions:

Up Next at CES: Creativity, Content and Cash, focused on addressing the major challenge of how to monetize new media.

Tech Policy Summit, which will discuss critical policy issues including broadband deployment and spectrum allocation.

Bringing the Smart Grid to the Smart Home

One of the Top Trends announced:

2010 CES Marks the Year of the App
According to CEA Research Director and Economist Shawn DuBravac, “Apps came on in a very big way in 2009, but the momentum is just beginning. From Facebook to the iPhone, the app is emerging as a key venue for accessing content in an easy and intuitive way.” 

This is shown with the Mobile Apps Showdown. From the same folks who bring you the Last Gadget Standing, Mobile Apps Showdown will feature the top 10 apps in five categories (Education, Lifestyle, Entertainment, Productivity and IT), chosen by Robin Raskin and the editors and readers of NetShelter.net.
 
The top 10 apps will be finalists in a live demo competition in front of a live and online CES audience, and a winner will be declared based on audience applause o-meter and online vote.

Renowned musicians, athletes and familiar faces of the small- and big-screen come together at the International CES to experience, promote and cover the hottest products and technologies in the consumer electronics industry.  Some attendees are:

Lady Gaga
Drew Carey, host of The Price is Right
Illeana Douglas, creator and star of Easy to Assemble
Stan Lee, comic book writer, former president/chairman of Marvel Comics
Tommy Lee, musician
Pauley Perrette, forensic tech wizard “Abby” on TV’s NCIS
NBA legend James Worthy
Jill Zarin, star on The Real Housewives of New York City

About CEA:
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $172 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also sponsors and manages the International CES – Where Entertainment, Technology and Business Converge. All profits from CES are reinvested into CEA’s industry services.  Find CEA online at www.CE.org.

For more news, visit CESweb.org.
and www.CE.org.

2010 International CES
Las Vegas Convention Center/Hilton and The Venetian
January 7-10, 2010

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