ATA World Congress Convenes in Senegal

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Parent Category: Travel Info

Category: Travel Feature

Published on Sunday, 22 May 2011 05:00

Written by FFestivalTraveler Staff

The 36th Annual Africa Travel Association (ATA) World Congress runs May 25 - 29, 2011 at the Le Méridien President in Dakar, Senegal. The theme of this year’s event is "Destination Senegal: A Tourism Gateway Inspired by Culture, Heritage and Arts."

The Ministry of Tourism and Handicrafts, Liaison with the Private Sector and Small Businesses of the Republic of Senegal is host to the ATA World Congress. ATA has longstanding ties with the West African nation, where it held its Eco and Cultural Symposium in 1992.

The four-day networking and learning industry event engages delegates from around the world in discussions on a range of industry topics, such as marketing and promotions, niche markets, industry trends, sustainable tourism, climate change, airline access, public-private partnership, and tourism policy choices for Africa.

ATA’s signature event in Africa provides a unique networking, learning and agenda-shaping platform for hundreds of travel professionals in Africa. ATA expects several hundred delegates at its hallmark event.

Delegates include African tourism ministers and industry experts representing tourism boards, tour operators and their product development executives, front-line agents, ground operator companies, airlines, and hotels.

Participants from the travel trade media and the corporate, non profit and academic sectors are also expected to attend, along with African Diaspora representatives.

ATA’s Young Professionals Program, representing travel, tourism and hospitality students and young professionals from North America and Africa, will also participate in the event.

As part of the ATA Congress, delegates will participate in TICAA-Dakar, an international tourism travel show, where Africa’s tourism, culture and arts industries will be showcased.

Special events include the Business-to-Business Exchange for Buyers and Sellers, in which travel professionals from the USA and Africa will have the opportunity to meet and develop business relationships and linkages, as well as a gala dinner featuring Senegalese folk wrestling. 

Senegal will also organize a Host Country Day, when delegates will explore the city of Dakar, shop at crafts markets and artists quarters, visit Goree Island, and see the new African Renaissance monument. Delegates will also participate in a Destination Africa Marketplace.

Pre and post congress tours will be available for more opportunities to sample Senegal’s diverse tourism products and to explore the country’s new offerings.

For more information, visit www.africatravelassociation.org/ata/events.

Africa Travel Association World Congress
May 25 - 29, 2011

Le Méridien President
Pointe des Almadies
BP 8181
Dakar, Senegal
221-33-8696969

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