Mensche Marketing with Sobel Media

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Parent Category: Blogs

Category: Laura Blum

Published on Friday, 23 July 2010 20:32

Written by Laura Blum

 I recently blogged in this space about the 19th-century writer Ralph Waldo Emerson. Rethinking his thing for self-reliance, I'm pleased to Ouija another dead white man, Hunter S. Thompson, who said, "He that is taught only by himself has a fool for a master."

Two people in the audience raised their hand when asked, "Is there anyone in the audience who doesn't know what 'mensche' means?" One was from India, and the other, from Larchmont.

 

Wendi is another preacher of benevolence whom social media marketers should heed. That's Wendi Caplan-Carroll, Regional Development Director at e-newsletter company Constant Contact, who rounded out the panel. "Constantly look for ways to help," she counseled, and make it "funny, interesting, relevant and useful."

Michael Powell's Stiff Upper Lip

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Parent Category: Blogs

Category: Laura Blum

Published on Thursday, 22 July 2010 17:54

Written by Laura Blum

You loved The Red Shoes. Black Narcissus almost made you become a nun. And, if you're like me, Stairway to Heaven is among your all time favorite movies. But have you ever seen a shot of their prodigious co-creator, director Michael Powell?

I hadn't until yesterday, when I ventured down to MoMA and caught the four-part documentary series English director and screenwriter Sally Potter cobbled together for UK's Channel 4 TV: Tears, Laughter, Fear, and Rage.

As le tout New York knows, mid-Manhattan's finest cultural shrine (not counting the penthouse bar at the Peninsula Hotel), is doing a Potter retrospective, and this heirloom from the 1986 hope chest is among the valued goods.

In the production, she asks a smattering of male and female types about lacrimal secretions, eruptions of happiness and other emotional stirrings. And while the eight-year-old boy advocating gender equality for cry babies stole my heart, and my laughter reflex tested positive during the Monty Python clips, it's Michael Powell who left the impression that won't easily be deleted. 

Such a measured soul. Such a force of nature. Those red McIntosh cheeks, those avuncular, crinkled eyes, that slo mo metabolism – that stiff upper lip! You haven't seen anything by Emeric Pressburger's creative collaborator until you've seen him rouse himself, after painstaking internal deliberation, indeed after entire glaciers have melted -- during which you could swear you've actually heard the neurotransmitters Morse Code discrete messages in his brain – and answer the question of whether Brits have stiff upper lips.

As the very dictionary illustration of self-restraint, with not so much as a crease in the skin connecting mouth and nose, the great man finally registers that yes, perhaps, and…he's…still thinking about it.

Watch, Read, Love

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Parent Category: Blogs

Category: Laura Blum

Published on Tuesday, 20 July 2010 15:49

Written by Laura Blum

When you're in love, so is your bookshelf. One of the many splendors of sharing hearts is sharing recommendations of Great Reads. The mere fact that a title has captured your lover's soul invests it with magical properties often beyond any the actual book itself can reasonably be expected to deliver. No matter, because as long as it's an extension of your union it may as well be your baby, conceived by and in the Kodak Moment image of just you two.

So when a relationship dies, and with it, those cupid-slung lists of must-reads, it's a sad day not just for your love life but for your literary life as well.

All this to say, if you're suffering heartbreak or just between dalliances, don't miss The Pat Tillman Story. What does director Amir Bar-Lev's new documentary about the football star-turned-army corporal who fell to friendly fire have to do with romantic goo?

Emerson. As in Ralph Waldo. America's very own Transcendentalist philosopher, essayist and poet.

You may have read him at gun-point in high school, or even willingly gotten yourself into a college course with him and some of his 19th-century cronies on the syllabus. But you probably couldn't fully embrace him then, not like he deserves to be savored and relished and held to your bosom – as if the very object of your affections turned you on to him.  

Which is exactly what Pat Tillman does in the movie. The guy is so charismatic, so irresistibly adorable and cool, you can't help but fall in love. I defy woman, man or beast to remain impervious to his charms.

So when it comes out that this gravity-scoffing god, this Adonis from a Grecian urn, this Huck Finn of the Western wilds read Emerson, I took it as a personal whispering of sweet somethings: You gotta read Emerson! -- or, say, whatever Bill Clinton's billet-doux exhaled to Monica Lewinsky along with Whitman's Leaves of Grass.

Start maybe with the essay, "Self Reliance."  You know Emerson's general rap about resisting conformity, and will surely recognize the line, "A foolish consistency is the hobgoblin of little minds." But there's lots more where that came from. And if lately your instinct is telling you something or you've come up with a quirky idea, he's the go-to-guy for reassurance to take these voices seriously. 

Though it's dodgy to quote someone so devoted to self-direction that he shuns quoting, I'm such a fool for his essay, "Compensation," you simply have to have a taste:

"…The good are befriended even by weakness and defect. As no man had ever a point of pride that was not injurious to him, so no man had ever a defect that was not somewhere made useful to him. The stag in the fable admired his horns and blamed his feet, but when the hunter came, his feet saved him, and afterwards, caught in the thicket, his horns destroyed him. Every man in his lifetime needs to thank his faults. As no man thoroughly understands a truth until he has contended against it, so no man has a thorough acquaintance with the hindrances or talents of men, until he has suffered from the one, and seen the triumph of the other over his own want of the same. Has he a defect of temper that unfits him to live in society? Thereby he is driven to entertain himself alone, and acquire habits of self-help; and thus, like the wounded oyster, he mends his shell with pearl."

Mends his shell with a pearl! My knees are jello.

But okay, even if you don't Find Waldo, at least check out The Pat Tillman Story. The film's hero may have a ring on his finger -- and he may be quite dead -- but his spirit is guaranteed to steal all but the most helmeted hearts.