"The Brew that is True" at SCAA Coffee & Tea Show

Details

Parent Category: Expos and Conventions

Category: Previews

Published on Wednesday, 27 April 2011 10:00

Written by Lynne Shannon

The 23rd Annual Exposition of the Specialty Coffee Association of America (SCAA) is being held April 28 - May 1, 2011 at the George R. Brown Convention Center in Houston, Texas.

The Event is preceded by a Symposium on April 26-27, at the Hilton-Americas Hotel in Houston. 

The SCAA Exposition is one of the nation’s leading specialty coffee and tea industry trade shows, designed to be the coffee professionals‛ one stop shop for everything needed to succeed in the coffee industry.

Opening Ceremonies are the official beginning of the Event, which varies every year and can be industry speakers, video and entertainment from the Portrait Country, or all of the above and more.

This year‛s Portrait Country is Brazil, which is the largest coffee producing country in the world and the second largest coffee consuming country.

Other special events are:

• Rainforest Alliance Sustainable Coffee Breakfast
• Coffee Kids Reception – sponsored by InterAmerican Coffee, and partnered with AUGE, a Veracruz, Mexico organization that deals in micro-credit projects. Included is a screening of a video about food security issues at origin.
• IWCA Breakfast – International Women‛s Coffee Alliance is a global peer network that advocates for disadvantaged women from seed to cup, and provides access to resources and networking. Proceeds from the breakfast will be used to support quality-of-life projects for women in coffee producing countries.
• Coffee Quality Institute‛s 13th Annual Luncheon – a non-profit dedicated to improving coffee quality and the lives of people who produce it.
• Grounds for Health Reception – to celebrate the impact of specialty coffee in bringing healthcare to women in coffee growing communities.

Presentations include:

• Ask the Attorney – Marshall Fuss, a veteran lawyer in Pasadena, California, with a special interest in the coffee industry.
• Gender and Equality: The Role Women Play in the Future of the Coffee Industry
• Water Quality & Water Filtration
• After the Harvest: The Fight Against Hunger in the Coffeelands
• Developing Great Employees
• Now I am Open What Do I Do?
• So Now They Want Equipment...
• Trading Directly: Facts and Fallacies
• Dissecting Decaffeination Methods
• Quality Squared, bringing Quality of Life Standards to the forefront of Sustainability Criteria

Skill Building Workshops are being held which include certification exams. Some of them are:

Coffee Preparation

Beginning Level:

• Introduction to Cupping
• Introduction to Coffee Brewing & Extraction
• Customer Service
• Introduction Espresso Part 1&2

Intermediate Level:

• Grind, Dose, Tamp, Extract 201
• Milk & Latte Art
• Manual Brewing Methods
• Espresso Equipment Preventive Maintenance

Advanced Level:

• Espresso Exploration featuring coffees of Brazil

Roasting & Processing

Beginning Level:

• Basics of Roasting Equipment and Operation

Intermediate Level:

• Introduction to Craft Roasting
• Introduction to Heat Transfer in Roasting
• Identifying Roast Defects

Grading & Evaluation

Beginning Level:

• Le Nez Du Café: Aroma of Coffee
• Basics of Green Coffee Grading

Intermediate Level:

• Defect Cupping
• Organic Acids & The Chemistry of Coffee

Advanced Level:

• Triangulation Cupping

Visitors can also check out and sample at these exhibitors:

Café Femenino Foundation – making a difference in the lives of women and their families in coffee communities around the world.

Cappuccine – Founded some 20 years ago, Cappuccine created the first blended iced coffee mix, and now has more than 30 flavors. Cappuccine won Best New Beverage with their new Red Velvet Frappé mix at last year‛s Seattle Coffee Fest.   

Koa Coffee Plantation – From Captain Cook, Hawaii, Koa Coffee Plantation was started in 1997 and has grown from a backyard enterprise to a full business that includes, wet milling, drymilling, farm management, cherry buying, processing for other small farmers, wholesale, and a very active online retail business.

Pacific Natural Foods – the highest quality organic and natural dairy and non-dairy performance beverages under their Barista Series® line. Pacific also offers convenient, single-serve soy milks and organic iced teas, lattes and yerba mates.

Teatulia – named for the Teatulía region in northern Bangladesh, where its whole-leaf teas are grown, the company is a woman and minority-owned business founded in Denver in 2006. Teatulia’s handpicked organic teas are among the freshest, most flavorful certified organic teas in the world.

For more information visit www.scaaevent.org.

SCAA Coffee and Tea Show
April 28 - May 1, 2011

George R. Brown Convention Center
1001 Avenida De Las Americas
Houston, TX
713-853-8000
www.houstonconventioncenter.com

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