GameX--Largest Video Game Event in Northeast

Details

Parent Category: Expos and Conventions

Category: Previews

Published on Friday, 18 September 2009 23:29

Written by fftraveler staff

GameX--the Games and Media Expo, a highly visible entertainment, tech and media show with games as its main attraction, takes place in Philadelphia, PA, from October 23-25, 2009. Presented locally by NBC Philadelphia, it appeals to game players, film and television fans, comic book buffs and tech enthusiasts. GameX features a variety of game-focused exhibits and demonstrations, advance film and television screenings and trailers, celebrity guest appearances, high-stakes game tournaments, and robotics demonstrations. Also  featured is an animation festival and competitive art exhibit.
                                                                                                                    
This national game consumer show and ‘pop culture’ festival is produced by Virtual Rush Gaming in Philadelphia, designed to draw from local, regional and national audiences. GameX is supported by NBC Local Media with media and marketing, as well as participation from NBC Universal brand partners.

NBC Local Media Philadelphia is an owned and operated entity of NBC Universal in the 4th largest television market in the country, comprised of a Television Station (WCAU NBC10), an Internet site (nbcphiladelphia.com), two Digital Channels (Universal Sports and NBC Plus), a Production Company (StudioTEN Creative Group), and out of home opportunities (The University Network and Fuelcast). NBC Local Media Philadelphia broadcasts to over 2.8 million households and reaches over 1 million uniques per month on their digital platforms.  

NBC Local Media is comprised of 10 NBC owned-and-operated television stations reaching 27% of US TV households; the NBC Everywhere operation focusing on the growing Out of Home digital market; LX.TV,  a content production company that produces lifestyle and cultural programming; and Skycastle Entertainment, an award winning  entertainment marketing and promotion company. Together, the NBC Local Media properties distribute NBC Universal content and produce local content for broadcast.

GameX has entered into a strategic alliance with leading multimedia retailer QVC to provide gaming enthusiasts with an innovative multichannel shopping experience. As part of this new venture, QVC is scheduled to take viewers inside one of the most prominent video game and media expos in the country with a special live broadcast from GameX on Saturday, October 24 at 2 pm (ET).

During the Gifts for Gamers – Live from GameX show, QVC will feature footage from the event as well as special live VIP and celebrity interviews with the top names in the industry. Shoppers will also have the opportunity to order the holiday season’s hottest systems and games.

Paul Tresca, president of Virtual Rush Gaming, producers of GameX, adds, “GameX is breaking new ground by opening our consumer show to serve as a promotional platform for a top retail broadcast entity like QVC. The dedicated consumer show experience and the direct access to consumer product is a perfect marriage that allows QVC to substantially expand their marketplace reach.  We look forward to their presence and expect great benefits for both GameX and QVC.”

“We are thrilled to be teaming up with GameX for what promises to be an exciting show,” said John Kelly, vice president of merchandising for QVC. “Not only are we taking shoppers inside one of the most prestigious gaming events of the year, but we are also giving them an exclusive, inside look at some of the top gifts of the holiday season. This promises to be one show that viewers will not want to miss.”

For more information about QVC’s Gifts for Gamers – Live from GameX broadcast, visit www.qvc.com/. Products that are scheduled to be featured during the show will be available starting October 24 through QVC at 1.800.345.1515 or QVC.com.
 
For more info on GameX go to:
www.gamexpo.us/ 

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