SES New York 2012

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Parent Category: Expos and Conventions

Category: Previews

Published on Monday, 19 March 2012 12:33

Written by John Matthews

SES, The annual conference for search engine experts and marketers is back in New York starting March 19 - 23. SES New York (Hilton New York, 1335 Ave of the Americas, NY, NY 10019) has been the must go to conference for those in the search engine business who want to find out more about what their peers are doing and what's new in the industry.  Search Engine Strategies (SES) is not just for those working in Paid Search but also those whose specialize in organic search engine optimization.

Search is no-longer an independent advertising platform focused around desktop and text search, increasingly search has to work with other media such as video and integrating social media and market leading platform providers such as Facebook and Twitter.

SES is the annual forum for those in New York to find what are the best practices and tools that extends the utility of search to other mediias and platforms and keeps it in its ket role as the engine of Internet advertising. 

There will be 70+ sessions, multiple keynotes, close to 100 exhibitors, networking events, parties and more over the five days of SES New York 2012. 

This years conference will cover not only the core themes of paid search and search engine optimization but also how social media can be integrated for more effective online marketing, and the role search plays in integrated marketing and content marketing. The conference has something for everyone from the Chief Marketing Office of Fortune 500 companies to someone who is looking to get into the industry.

The keynote presentation on day one of the conference will be given by Avinash Kaushik, Digital Marketing Evangelist at Google who will talk about Business Optimization in a Digital Age and how to embrace Social, Display, Video, and of course Email. 

During the three days of the conference other sessions will look at:

• YouTube search marketing
• link building for e-commerce sites
• SEO competitive analysis
• enterprise level SEO
• search and social in regulated industries

As the Internet becomes more about rich media and data, so too is the role of search is becoming elevated from just being an advertising platform but to being the glue of online advertising. Today there are a number of companies who make their money not by optimizing landing pages for search, or optimizing paid search bidding strategies, but by aggregating search data to create intent data by market categories and geographies enabling advertisers to more accurately and more timely target Internet users with relevant offers based on their intent profiles and interests.

As always the conference will also provide plenty for those who are new to both paid search and organic search engineer optimization, and those just getting into search and website analytics using  tools like Google Analytics and Adobe Omniture.

SES New York 2012 is looking to bring some truly fascinating discussion on the future of search engines and their place in an internet governed by social media.

To learn more, go to http://sesconference.com/newyork/

SES New York 2012
March 19th to March 23rd
Main conference March 20th to 22nd

New York Hilton Hotel
1335 6th Ave of Americas
New York NY 10019

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