New-Media Biz Converges at OnMedia NYC

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Parent Category: Expos and Conventions

Category: Previews

Published on Sunday, 31 January 2010 17:31

Written by Tony Cohen

From the quicksilver evolution of new-media advertising to the upheavals in such old media as print ads and TV commercials, getting the message out, whether as a journalist or as an entrepreneur, has never been trickier. Just as new, untested, essentially experimental forms of communication and advertising followed in the wake of such previous new media as radio and television, so, too, are new forms emerging now.

What they are and how to utilize them are at the core of OnMedia NYC 2010, a conference and expo organized by the open-media site The AlwaysOn Network. The company, launched at the World Economic Forum in Davos in early 2003, defines its editorial mission as rapidly identifying "where technology innovation is disrupting [consumer] behavior and creating ... entrepreneurial opportunities for both start-ups and big businesses."

OnMedia 2010, a gathering of 700 technology, media and advertising CEOs, business-development officers, media buyers, venture-capital and private-equity investors and members of the press and the blogosphere, takes place Monday, February 1 to Wednesday, February 3, at the Mandarin Oriental - New York hotel, 80 Columbus Avenue (between West 60th and West 61st Streets), Manhattan. (Details and tickets here.)

The two-and-a-half-day event features CEO presentations and executive-level debates on which forces are disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries. True to its new-media nature, AlwaysOn says 20,000 webcast viewers from more than 100 countries will also tune in and interact with the program, where executives will "identify and debate emerging trends, build high-level relationships, and create new business opportunities."

In addition, the conference will introduce this year's OnMedia 100, its latest annual list of important emerging companies in digital advertising. The honorees include Yieldex, Yield Software and YieldBuild, which help advertisers selected "online surgical strikes over offline dynamite fishing"; ad-network/exchanges such as MediaMath and HubSpot; community platforms such as Gilt Groupe; and overall winner Millennial Media. Fifty CEOs from the 2010 OnMedia 100 will present their market strategies to a panel of industry experts in the conference's CEO Showcase.

Among the major venture capitalists scheduled to speak at OnMedia 2010 are Alan Patricof and Bob Davis from Highland Capital; Andy Goldfarb from Globespan; and Michael Greeley from Flybridge. The digital VC panel includes Venrock's David Pakman, Greycroft's Ian Sigalow, Canaan's Warren Lee and FirstMark Capital's Amish Jani. Other guests include Quincy Smith of CBS Interactive; Mark Cuban, chairman of HDNet and owner of the Dallas Mavericks; Greg Coleman, president and chief revenue officer of The Huffington Post; Jessica Schell, senior vice president of NBC Universal; and Dan Rose, Facebook's vice president of business development and monetization.

With J.P. Morgan projecting more than 10% growth in US graphical advertising and more than 13% growth in US search advertising, representing a marginal increase in spending of roughly $4.5 billion in 2010, the conference promises to be timely.

OnMedia NYC 2010
February 1-3
Mandarin Oriental - New York
80 Columbus Avenue

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