Search Engine Strategies NY

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Parent Category: Expos and Conventions

Category: Previews

Published on Wednesday, 24 March 2010 05:00

Written by Brad Balfour

For anyone who uses the web as their business medium, especially if you are the owner or producer of a website, then Search Engine Strategies New York (March 22-26, 2010 at the Hilton New York), puts you in front of the innovators creating the technologies fueling the future.

Even during this recession, the digital economy is one of the few safe havens for growth and investment, as search continues to be among the most cost effective and measurable mediums for marketers. A recent Efficient Frontier survey found that retail boosted search spend in the 4th quarter of 2009 up 17% year over year.

Almost every day technology takes search beyond the confines of your everyday engine and further integrates it into the way in which users consume data. So SES New York 2010 doesn't focusing solely on SEO and PPC and keyword research (though we will cover that too). It traces the natural evolution of search exploring topics like digital asset optimization, mobile application development, the transition from search to discovery and so much more. We'll show you how search is being transformed for an on demand, on the go consumer base, and what trends you need to start employing today to keep pace.

The effectiveness of search is no better reflected than in its overwhelming interest among businesses. This year alone more than 5000 marketers, across 40 countries are projected to attend SES New York taking place March 22-26, the largest search marketing conference of the year.

Voices like Yusef Mehdi, Sr. VP of Online Audience Business for Bing, are tracing the evolution of search, the end user, and the market place itself, helping marketers understand what it means for them. And that's not all; there are more than 12 sessions at this year's show there are sessions dedicated to the state and future of search including topics like:

10 Things To Supercharge Your SEM Campaigns in 2010
Be Awesome: Ideas for Approaching Search Analytics Differently
Search & the Integrated Marketing Mix
From Real- Time Search to Dynamic Discovery
The Evolution of Search: End Users Signal The Way

The Beyond the Crawlers, Search on the Edge, and News and Advertising tracks are a few of the many sessions exploring the progression of search.

Some of these sessions include:

Digital Asset Optimization
Pushing Content via XML, RSS & Site Maps
From Search to Discovery
Augmented Reality: It's a Brave New World
Real Time SEO: No More Yesterday's New

There are SEM and Partnered Training Workshops:

Two days of full and half-day training workshops offered by SES, Bruce Clay, Base Camp, and Page Zero Media focusing on SEO, Search Analytics, and Paid Search Training.

With the panels and Keynotes, there are leading voices in search and digital technology available including the likes of Avinash Kaushik, David Meerman Scott, Tim Ash, Ray Comstock and others.

And if you can't attend then hear the speakers and keynote for SES New York Avinash Kaushik, Analytics Evangelist for Google on demand in a free webcast: Analytics 2010 - Driving the data!

For more info go to: http://www.searchenginestrategies.com/newyork/

Expo Hall Hours:
Tuesday, March 23
10:00am-6:45pm
Networking Reception
5:45pm-6:45pm
Wednesday, March 24
10:00am-4:00pm

Registration Hours:
Tuesday, March 23
7:30am-6:45pm
Wednesday, March 24
8:00am-6:00pm
Thursday, March 25
8:00am-4:00pm

Conference Hours:
Tuesday, March 23
9:00am-5:30pm
Wednesday, March 24
9:00am-5:15pm
Thursday, March 25
9:00am-5:00pm

Training Workshops:
Monday, March 22
Friday, March 26
8:30am-5:30pm (Partnered Training)
8:00am-5:00pm (SEM Training)

March 22-26, 2010
Hilton New York

GLOBE 2010 Saving the World

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Parent Category: Expos and Conventions

Category: Previews

Published on Tuesday, 23 March 2010 05:00

Written by L E Shannon

The GLOBE 2010 Conference & Trade Fair is being held March 24-26, 2010 at the Vancouver Convention Centre-East, in Vancouver, BC (Canada).

The GLOBE™ Series of conferences and trade fairs on the business of the environment are North America's largest international gathering of senior representatives from the public, private and NGO sectors involved in the business of the environment.

Every two years, over 10,000 professionals from 70+ countries come together at GLOBE for three days of sessions presented by world-renowned sustainability experts to survey leading-edge environmental innovations and to participate in unparalleled global networking opportunities.

The Opening Plenary kicks off GLOBE 2010 with a powerful session addressing the future of sustainability.  Conference tracks and sessions include:

Corporate Sustainability Toolkit
"The Human Factor: Capitalizing on Talent, Achieving Sustainability and Improving the Bottom Line"
"Access to Water: Challenges + Opportunities"

Climate Change + Carbon Management
"Now What? Dialogue on Implications for Business from COP15"
"Low Carbon Shipping"

The Future of Energy
"The Next Spike: Building the Smart Grid"
"Accelerating of the International Commercialization of Ocean Energy"

The Urban Infrastructure Revolution
"Green Infrastructure: Sustainability at Work"
"Smart Cities: Connections for the Future"

Clean Technology at GLOBE 2010
"Competitiveness + Jobs: The Role of Clean Technology in Near-Term Stimulus and Long-Term Economic Development"

Auto Futuretech Summit
"Plug-in Car Recharging Infrastructure: Case Studies for Municipalities"
"Converting Gas Guzzlers to Fuel Sippers: Plug-in Aftermarket Conversions"

Some speakers are:

Hon. Iain Black, Minister of Small Business, Technology, and Economic Development, Government of British Columbia

Paul Clements-Hunt, Head, United Nations Environment Programme Finance Initiative (UNEP-FI), Geneva, Switzerland

Barbara De Rosa-Joynt, Multilateral Initiatives Coordinator, US Department of State, Washington, DC,

Dianne Dillon-Ridgley, Director, Interface Inc., Iowa City, IA,

Jim Hendricks, US Department of Energy / Edison Electrical Institute, Washington, DC

Jeffrey Hollender, Co-Founder, Executive Chairman, & Chief Inspired Protagonist, Seventh Generation, Burlington, VT

Christian Rakos, CEO, proPellets, Wolfsgraben, Austria

Liesbeth van der Pol, Chief Government Architect, Government of The Netherlands, The Hague

Trade Show Presentations include:

• Launch of 2010 SDTC Report "Cleantech Growth and Go-to-Market"
• Tech Spotlight on Biofuels: Building the Next Generation of Innovation
• 3rd Generation "Printable" solar cells
• Low-energy but highly effective ventilation systems for buildings and homes (known as Breathing Buildings)
• Eco-Osmosis water filtration processes that saves up to 80% of total water usage
• Personal-use, cell phone sized air pollution and ozone detectors
• Electro-chemical activated brine/fresh water solutions for sanitization without any toxic chemicals

In keeping with their mission, GLOBE integrates their own Sustainability Initiative with several factors incorporated into the design and delivery of the GLOBE™ Series, such as eliminating delegate bags and using Forest Stewardship Council (FSC) certified, 100% post consumer recycled content paper for all marketing materials.   

For more information, visit www.globe2010.com.

The GLOBE Foundation is a Vancouver-based, not-for-profit organization dedicated to finding practical business-oriented solutions to the world's environmental problems.

The GLOBE 2010 Conference & Trade Fair
March 24-26, 2010

Vancouver Convention Center-East
999 Canada Place
Vancouver, British Columbia
Canada

Chef Dan Barber Keynotes Summer Fancy Food Show

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Parent Category: Expos and Conventions

Category: Previews

Published on Wednesday, 17 March 2010 11:10

Written by Brad Balfour

Of the many events I have attended at the Javits Center, the one that really stirs the juices is the Fancy Food Show. A phantasmagoria of every style of condiment, sauce, chocolate bars and various packaged smoked salmons among the many foods sampled there, the Summer Fancy Food Show provides an incredible education for any journalist or professional foodie in the edible delights of a region or a country. The show takes over the NYC's Jacob K. Javits Convention Center June 27 – 29, 2010.

On the primary show floor, pavilions from countries such as France or Spain, or international distributors dominate and one can taste every variety of olive oil or pasta possible while sampling some new soda concoction or organic food phenomenon.

As the largest marketplace for specialty food in North America, this event showcases food trends as they become packaged, frozen or dried, this show reflects also the growing inclination towards the organic and sustainable -- all a good thing in this word of the artificial and chemicalized. This show is for those who want the best and the brightest and can get a chance to taste it.

To quote their own literature: "Since 1955, the Fancy Food Shows have been North America’s largest specialty food and beverage marketplace. Between the Winter Show in San Francisco and the Summer Show in New York City, the National Association for the Specialty Food Trade events bring in more than 40,000 attendees from more than 80 countries to see 260,000 innovative specialty food products, such as confections, cheese, coffee, snacks, spices, ethnic, natural, organic and more.

The NASFT is a not-for-profit trade association established in 1952 to foster commerce and interest in the specialty food industry. Today there are more than 2,900 member companies in the U.S. and abroad. 

Only NASFT Members can exhibit at the Shows, where retailers, restaurateurs, distributors and others discover innovative, new food and beverage products. The Shows are attended by every major food buying channel, influential members of the trade and consumer press and other related businesses."

In addition to the two show floors, NASFT has scheduled the gala sofi™ Awards ceremony to take place tonight at the 56th Summer Show with internationally recognized executive chef Dan Barber to keynote

The sofi Awards recognize excellence in specialty foods and beverages in 33 categories and are considered the top honor in the $60 billion specialty food industry. “sofi” stands for Specialty Outstanding Food Innovation.

The awards are the highlight of the Show, and Barber, a prominent figure in the artisan and local food movement, was named one of Time Magazine’s 100 most influential people of 2009. He co-owns the restaurants Blue Hill in New York City and Blue Hill at Stone Barns in Pocantico Hills, N.Y., and is a board member of the Stone Barns Center for Food & Agriculture.

In honor of Barber's appearance at the sofi Awards, NASFT will donate his speaking fee to City Harvest, New York’s only food rescue program and the Fancy Food Show’s charity of choice for the past 20 years, and to the Stone Barns Center.



Barber is a member of City Harvest’s Food Council. Since 2007 alone, exhibitors at the Summer Fancy Food Show have donated more than half a million pounds of high-quality food to City Harvest, enough to fill 13 tractor trailers. The show donation has long been the largest single donation of perishable food to City Harvest each year.


The sofi Awards will be presented June 28, 2010, at 5 p.m. at the Javits Center.

For more information and to purchase tickets, go to: www.fancyfoodshows.com/attend

The Fancy Food Show is a trade event open to members of the specialty food trade only.

For more information on the NASFT and its Fancy Food Shows, go to: www.specialtyfood.com