ad:tech San Francisco 2011 - Digital Writ Large

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Parent Category: Expos and Conventions

Category: Previews

Published on Saturday, 09 April 2011 05:00

Written by L E Shannon

ad:tech San Francisco is being held April 11 - 13, 2011 at Moscone Center in San Francisco, California, the largest gathering of digital marketers.

The premiere Keynote speaker is none other than Arianna Huffington, President and Editor-in-Chief of The Huffington Post Media Group, who will speak on Wednesday, April 13 at 9am. She discusses discusses the impact of negative comments, retweets spreading like wildfire and friends as key influencers, in a world where, governments or no, social media is here to stay. "The Revolution Will Not Be Televised…It Will Be Tweeted and Facebooked."

The other keynote speakers are:

• Antonio Lucio, CMO, Visa
• Jeffrey Cole, Director, USC Annenberg Center for the Digital Future
• Guy Kawasaki, Co-Founder & Founding Partner, Alltop & Garage Technology Ventures
• Bonin Bough, Global Director of Digital and Social Media, PepsiCo
• Manny Anekal, Director of Brand Advertising, Zynga
• John Bax, CFO, LivingSocial

ad:tech inspire – Hosted by Brad Berens, CCO, Digital Marketing Sector, iMedia, ad:tech & CMO Executive Summits, and Susan Bratton, Co-Founder and CEO, Personal Life Media
All conference attendees are invited to attend ad:tech inspire on Monday afternoon for "freeform explorations of creativity, inspiration, vision and how they pertain to digital advertising's future as well as to everyday life."

Some of the presenters are:

• I See Hawks in L.A. – Formed in 2000 in the early stages of the digital transformation of the music industry, the Hawks have capitalized on social networking tools to build a loyal and committed fan base across America and in Europe.
• Michael Knolla, Equity Analyst – Can a childhood filled with comic books, science fiction and fantasy novels, and B-movies help prepare someone for a career in research and analysis? Michael Knolla tells how it did for him.
• Michela O’Connor Abrams, President, Dwell Media – A leading media brand in the world of design, Dwell has fostered a loyal community of affluent thought -leaders who place a high value on good design and its positive impact on their lives. Their recent study provides "insights and actionable intelligence" useful to anyone interested in the recent changing trends of consumer behavior.
• Mark Joyner, Founder and CEO, ConstructZero.org – Construct Zero wants to build "Dirt Cheap Decentralized Distribution Devices" (DC3D). Joyner "explains how he'll do this without venture cap or manufacturing plants using a radical new model for the distribution of technology."

The conference has 10 tracks. Some of the sessions in each track are:

Mobile:
Mobile Marketing: Big Changes Brought on by Little Apps
Location Based Services: Separating Hype from Reality

The Customer:
Marketing to Moms: How, When & Where to Create Meaningful Social Interaction
Marketing to Men: Targeting the Y Chromosome Online
Marketing to Teens & Tweens: Extending Brand Reach in a Fragmented World

Performance:
Search Marketing: Modern Search Engine Optimization
Email Marketing: State of the Inbox, 2011 & Beyond
Demo: Next-Gen Google Analytics Attribution, Mobile and Data Visualization

The Edge:
Augmented Reality: What Marketers Need to Know
iPads & Tablets: Your Tablet Strategy

Industry Revolution:
The New American Family: Reaching the Digital Household
The New Power Brokers: Apple, Facebook, Google, Twitter & Beyond

Social Media:
Social Media: Gathering Intelligence through Best Practices and Real-World Examples
The Future of Online Promotions: Using Social + Mobile + Coupons to Drive Engagement

Brand:
Startup Spotlight: Shopper Marketing: Next-Gen Advertising
Online Video Marketing: It's Not About the Viral Video

Personal Development:
Great Presentations: Learn How to Engage Your Audience
Better Time Management: Skills to Master Your Most Precious Asset

Sponsored Workshops:
Adobe Sponsored Workshop: Display Re-Targeting Increases Revenue—Are You Using It?
Google Sponsored Workshop: Get a Preview of the Upgraded DoubleClick Search V3
YouSendIt Sponsored Workshop: The Media Business, Large Files & The Cloud: How Agencies Use Cloud Services to Streamline File-Sharing & Collaboration with Clients

This year, digital marketing startups will have the opportunity to profile their companies through ad:tech's Startup Spotlight Series.

Sixteen startup companies with promising services and technologies in the digital space will be selected to participate in four 1-hour sessions  in each of these areas: Data, Mobile, Social and Shopper Marketing.

In addition, the selected startups will be invited to exhibit in Innovation Alley on the ad:tech Expo floor for free.

A special advisory board of industry peers will select the companies to present as well as determine four winners, one in each category, for the ad:tech Innovation Award.

For more information, go to www.ad-tech.com/sf/adtech_san_francisco.aspx.

ad:tech San Francisco
April 11 - 13, 2011

Moscone Center West
800 Howard St.
San Francisco, CA 94103

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