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Integrated Marketing Week June 9th and 10th in NYC

Details: Parent Category: Expos and Conventions; Category: Previews; Published on Tuesday, 02 June 2015 00:03; Written by John Matthews

New York is a town full of marketers working at advertisers, advertising agencies, and media companies. There are many conferences and other events covering advertising in all its many forms including new developments such as programmatic advertising. However, conferences that cover the wide landscape of marketing and marketing technology and automation are still few and far between in New York even in the light of the growing interest in marketing technology and automation. One series of events that does cover this wider landscape of marketing is the Internation Marketing Week (June 9 - 10, 2015) of which the International Marketing Week conference at the Millenium Hotel (145 W 44th St., NY, NY) is the centerpiece event which presents a gamut of experienced practitioners and thought leaders speaking on the many different aspects of integrated marketing not surprisingly in these times with somewhat if emphasis on digital marketing, data driven marketing, and marketing automation across the many channels and touchpoints that marketers now have to make use of to engage current and prospective customers.

The Integreated Market Week conference consists of two days keynotes and panels discussing the latest in omni-channel marketing during which leading practitioners and thinkers will discuss what is possible today, mistakes to avoid and lessons learned, and what we can look forward to as marketers become more experienced in planning and executing integreated omni-channel marketing programs. Among the those speaking will Sharktank star and CEO and founder of the fashion brand FUBU Daymond John. Also speaking at the conference will be

This year’s Integrated Marketing Show its second year in New York is organized by the Direct Marketing Association whihc is the leading nation and international professional body representing direct marketers, data driven marketers, and increasing digital and performance marketers as more and marketing dollars go to online marketing channels.

The conference will begin by discussing the emergence of Marketing Technology and how it is changing how marketing is performed and brands are built and sustained, and how the new more technological marketing is changing the role of the CMO while giving them a higher profile within many businesses. The conference continues over the next two days with a world class line up of leading marketing thinkers, keynote speakers, and panelists, including user case study presentations by marketing practitioners. Day one is divided into three presentation parallel streams: Driving Changing, Engaging the Consumer, and Optimizing Insight.

The shows sponsers include Belgium marketing automation company Selligent as the Title Sponsor, Platinum Sponsors are Ethology and Teradata, and Google as a Gold Sponsor. Besides Daymond John’s keynote speech at 4 PM on Wednesday other keynote presenters are going to be David Gilboa co-founder and Co-CEO of online eyewear company Warby Parker, comedian, author, and entrepreneur Baratunde Thurston, and Beau Avril the Global Head of Product Communications for YouTube at Google. Throughtout the two days marketers will speak to their experiences and strategies for integrated marketing at brands like PepsiCo, Lincoln Center, Thomson-Reuters, Mastercard, Dun and Bradstreet, IBM, SAP, GE, Mass Mutual, Lego, GAP, and others. Experts from management consultants McKinsey and industry analyst firm Forrester will also be speaking , and with marketing technology such a redhot area right now there will also be speakers from venture capital firms like Foundation Capital and Accel Partners will provide expert analysis and opinion from the perspective of investing in marketing technology companies and identifying those hot trends and richest veins within the marketing technology sector where venture capital firms will be placing their bets.

Further information can also be found at www.IMWEEK.org.

The Integrated Marketing Week Conference
June 9 - 10, 2015

Millennium Broadway Hotel
145 W 44th St.
New York, NY 10036

Second Special Edition: NYC Changes Venue, But Is Still All About Comics

Details: Parent Category: Expos and Conventions; Category: Previews; Published on Friday, 29 May 2015 11:46; Written by Anont Chinskul

Returning to New York on June 6th and 7th, 2015, ReedPop's Special Edition: NYC is a convention that’s an extends its popular New York Comic Con (NYCC) which takes place in Autumn 2015. But this show primarily focuses on comic books and their creators. The art and writing of comics is highlighted here, not the Hollywood-ification that has become so popular that sometimes overshadows that core creative side.

This show brings together the creators and fans, and offers the experience that comic cons were originally intended to provide. This gives fans the opportunity to meet their favorite writers and artists from all over the world, get quality time with them, and give them the recognition they deserve without being overwhelmed by the media hype that’s taken over the scene at the media-driven cons.

The show utilized a structure similar to what’s done at NYCC's artist alley ( jerry ordway though this year it’s set at Pier 94 rather than the Javits Center). By being at a different venue this year, it highlights that is is different from NYCC. So the emphasis is on the fan, the creators' tables, comic vendors, and comic companies.

Here’s the chance to focus on meeting your favorite comic creator on a personal level, getting autographs and photos, or getting that one-of-kind commissioned sketch from somebody you’ve just discovered.

SEN features a long list of creators appearing, both returners from last year and new to the show. Guests include:

Meredith Gran
Jerry Ordway
Howard Chaykin
Jose Garcia-Lopez
Annie Wu
Ming Doyle
Brandon Graham
Alex de Campi

You can purchase comics getting great deals at this show. Perhaps you can search for that missing issue you need to fill out your collection, or gawk at/join in with the endless parade of cosplayers.

It’s reported that NYCC tickets will be available on-site during SE 2015 just in case you weren't able to obtain one through online -- or if you prefer to perform a traditional in-person transaction.

Go through your comic collections for that specific book you want signed by your favorite creator — check out the list on the website and see if they will be there; or save up some money to get an artwork created by your favorite artist right there at the show. This show will be one memorable experience for any comic fan — from the youngest to those convention veterans.

For more info and tickets, go to: http://www.specialeditionnyc.com/

Special Edition: NYC
June 6 - 7, 2015

Pier 94
711 12th Ave.
New York, NY 10019

Book Expo America & BookCon in NYC

Details: Parent Category: Expos and Conventions; Category: Previews; Published on Friday, 22 May 2015 22:09; Written by Eric Lurio

This year's Book Expo America (BEA) trade show promises to give attendees access to what's new, what's next, and everything exciting in the world of books. Whether or not it does is another question. The American Booksellers’ Association, (ABA) has been holding this event for decades. Back in the day, it was possible to actually make money by getting as many giveaways as possible and selling them to local used bookstores. You can’t really do that anymore as everything is now digital.

There is still plenty to do however, as there are dozens of panel discussions and the like (they don’t do official receptions anymore, or at least won’t tell me about it.), and even though the amount of giveaways have declined, the exhibit floor is still full of interesting stuff. A new focus is on digital self-publishing, which means that print is now passé and just about anybody with a computer can produce an e-book and sell it on Amazon, and they have a number of workshops on how to do this. With bookstores rapidly becoming extinct, alternatives need to be found and pronto.

Over the weekend, the trade show will, for the second year running, be accompanied by BookCon, which is sort of like a comic book convention only without the pictures.

The general public is permitted to attend BookCon.

Book Expo America
May 27 – 29, 2015

Book Con

May 30-31

Jacob Javits Center
655 W 34th St.
New York, NY 10001

Games for Change Festival Examines Gaming's True Potential

Details: Parent Category: Expos and Conventions; Category: Previews; Published on Sunday, 19 April 2015 13:41; Written by Brad Balfour

In a relatively short span of decades, the medium of videogames has undergone many changes in the role they play in the cultural zeitgeist. From barroom novelty, to home entertainment, to just for kids, to grim and gritty, to massive to pocket, from complex to deceptively simple, the medium has taken many faces. The Games for Change Festival (April 21 -23, 2015), in conjunction with the Tribeca Film Festival and happening at the NYU Skirball Center (566 LaGuardia Pl., New York) looks not just how we play and what kind of games we play, but it also examines the massive cultural reverberations the medium has made, and how it is also a tool for growth, learning, and social change.Yes, even the Angry Birds.

The emergence of the controversial Gamergate movement, gaming’s first culture war, is addressed in a series of talks with Alexandria Neonakis (The Last of Us), Matt Boch (Fantasia: Music Evolved), and Anthony Burch (Borderlands 2) about how the industry can better address issues of inclusion and representation in games. Rovio, makers of Angry Birds, discuss how games play an instrumental role in learning, while the company Filament shows how to create games aimed at educating and tailor made for schools.

Along with the extensive panels, there will also be playable games including the nominees for this year’s Games for Change awards, boardgames from art-game collective Babycastles, and Gamedev.world, which looks at innovative independent games from all over the world.

The Games for Change Festival looks to the future of what video games truly have the potential to become.

To learn more, go to: http://www.gamesforchange.org/festival/

Games for Change Festival
April 21 - 23, 2015

New York University
Skirball Center
566 LaGuardia Pl
New York, NY 10012

Integrated Marketing Week June 9th and 10th in NYC

Second Special Edition: NYC Changes Venue, But Is Still All About Comics

Book Expo America & BookCon in NYC

Games for Change Festival Examines Gaming's True Potential

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