PDN PhotoPlus Expo '14 at the Javits Center

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Parent Category: Expos and Conventions

Category: Previews

Published on Monday, 27 October 2014 15:03

Written by Brad Balfour

With an assortment of new recording devices emerging every day, you could strap on a Gopro to your forehead, go to the Manhattan super store B&H and film every camera there. On you could wander around blogging on your iPhone and still only see a fraction of the new devices and software available each day. 

There is an alternative that might offer far more updates in one short four-day period. That is The PDN PhotoPlus Expo and Conference (running from Oct. 29 - Nov. 1, 2014) at New York's Jacob Javits Center (655 W 34th St, NY NY) which brings together the latest emerging photography equipment, software and users alike.

The Day-Long WebCongress 2014

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Parent Category: Expos and Conventions

Category: Previews

Published on Tuesday, 24 June 2014 14:40

Written by John Matthews

As consumers of all ages spend more and more time reading, watching, listening to, and engaging with digital media, whether online or on their tablets and smartphones, it’s ever more important that markets learn how to effectively engage digital audiences. To address this need the WebCongress conference and workshops events were originally started in Barcelona, Spain, to tour major cities in Europe educating and informing digital marketers on engaging with digital audiences.

After being acquired by CBCA earlier WebCongress is now touring major cities in the US and Latin America this year landing in New York City on June 25th, 2014. The day-long event takes place at Toshi's Living Room & Penthouse at the Flatiron Hotel at 1141 Broadway  and 26th Street.

It’s focused on digital marketing with leading digital marketing thinkers and practitioners speaking throughout the day. 

Among the conference speakers are: 

• Nathalie Krup, Global Consumer Insights Manager at Microsoft
• Simon Heseltine, Senior Director in Charge of Organic Audience Development at AOL
• Theo Skye, Executive Creative Director and CoFounder at Medialets

The format is as follows: a conference in the morning starting at 8 am which then turn into focused workshops in the afternoon. It all finishes at 6 pm followed by an evening networking party.

Topics covered in the conference and workshops include:

• The future of search
• Social media marketing
• Using Facebook to engage with Latin American Youth market in the US

More information on the WebCongress NYC conference and workshops can be found athttp://www.webcongress.com 

Or, you can follow WebCongress on Twitter using hashtag #WebCongress

WebCongress NYC
Toshi's Living Room & Penthouse

Flatiron Hotel
1141 Broadway  and 26th Street.

BookCon Launches With The 2014 BookExpo in The Javits Center This Month

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Parent Category: Expos and Conventions

Category: Previews

Published on Monday, 12 May 2014 08:23

Written by Brad Balfour

For a long time it has been suggested that Reed Exhibitions, producers of the BookExpo America held at the Javits Center from Thursday, May 29 - Saturday, May 31, 2014, drive consumer interest in the publishing industry and book culture. So to transform this trade-only event into a combined consumer/pro experience, Reed -- which also produces New York ComicCon -- has initiated BookCon as part of this year's Expo. 

The company has outlined details about a consumer-focused third day of the trade show, unveiling it as BookCon which is described as a "show within a show."

BookCon is being developed by ReedPop, a division of the company dedicated to pop culture shows including New York ComicCon (which drew 130,000 attendees in 2013). Lance Fensterman, one-time director of BEA who now oversees ReedPop as global senior VP, said his aim is to deliver “a massive audience of people interested in reading content” to publishers.

Fensterman said BookCon will have little resemblance to the “power reader” events that BEA ran on the final day of the trade show for the past two years.

“It will be a whole new ball game,” Fensterman explained, adding that ReedPop will use its experience building events that appeal to a younger, non-trade demographic--specifically those between the ages of 20 and 35--in crafting BookCon.

BookCon takes place on the last day of BEA, May 31. Publishers who take part in BookCon will be assigned to one area of the Javits Center, while exhibitors who want only the trade to have access to their booths will be in another area.

To help draw consumers, BookCon’s headline event features a panel with media stars/comedians Amy Poehler and Martin Short. Best selling author John Grisham and Marvel Comics legendary founder Stan Lee are also scheduled. The full list of  participating authors can be found on the BookExpo website: www.bookexpoamerica.com or more directly http://www.thebookcon.com/

Aside from the new public-oriented events, BookCon will not look any different from the general BEA floor from previous years. This, however, is expected to change in 2015.

Reed hopes to draw 10,000 visitors to BookCon this year, with tickets priced at $30. During BookCon, publishers will be allowed to give away, and sell, titles from their booths, and from the autographing areas. 

Bookcon
May 31, 2014

Javits Center
New York, NY