Online Marketing Summit in Jersey City

Details

Parent Category: Expos and Conventions

Category: Previews

Published on Tuesday, 05 July 2011 05:00

Written by Christopher Lai

The Online Marketing Summit (OMS) enables attendees to collaborate, network and learn how to execute on the best practices in Online Marketing with no exhibit floor or vendor sales pitch distractions.

What sets OMS apart from the typical conference or tradeshow is its fervent focus on providing educational content without the fluff. Events include hands-on training workshops, one-on-one personalized labs with experts, thought-leadership presentations and peer-to-peer collaboration on the subjects of:

• Social Media Strategies
• Search Engine Optimization
• Paid Search
• Website Usability
• Email Marketing
• Web Analytics and Tracking
• Content Management
• Demand Generation
• Website/Online Budgeting and Planning
• eCommerce
• Integrated Marketing
• Behavioral Targeting and Testing

July 11: Online Marketing Boot Camp
OMS, in conjunction with the Online Marketing Institute, is offering a special Boot Camp the day before each OMS event. This Boot Camp offers intensive workshops and classes taught by leading professionals and practitioners with the marketing acumen to provide you a theoretical foundation and practical training. All Boot Camp workshops attended earn you credits towards certification with the Online Marketing Institute.

Three main workshop tracks will be available during the Boot Camp:

Digital Marketing Essentials
The Digital Marketing Essentials cover the online marketing fundamentals for all areas of online marketing including: Website Strategy, Usability, Search Engine Marketing, Email Marketing, Online Reputation Management, Social Media, and Analytics.

Tactics and Execution
Tactics & Execution workshops are designed especially for marketers
who have already mastered the basics.  This workshop track   provides actionable lessons on how to improve online marketing efforts via vehicles you are likely not already employing. 

Social Media Marketing
The Social Media Marketing workshop track offers intensive workshops that cover proven strategies for effectively using social media to strengthen relationships with members, find new members, reduce costs, and drive attributable revenue.

July 12: OMS Conference Day
The main conference day offers three tracks led by online marketing thought leaders and innovators. Attendees will be able to attend any of the sessions from any of the tracks to customize the conference day agenda personally. Three main keynotes are featured on this day.

Keynote: Lessons in Social Success: IBM on building the first  social marketing community, infoboom to competing on Jeopardy
Brand marketers hear all the buzz about social media but what do they really need to know?  Learn how brands are utilizing social tools and integrating word of mouth into their marketing strategies and getting results. It goes beyond building a Facebook page, creating a Twitter account or blog. Hear from the brands who are gaining success, building brand advocates, and showing measureable results. The keynote is lead by Leslie Reiser, Program Director for WW Digital Marketing, IBM-General Business.

Keynote: The New Revenue Engine-Empowering Revenue Performance Management
The need for sales and marketing alignment is no new concept to organizations in fulfilling the need to drive revenue. This session explores Revenue Performance Management, a strategy for managing a company’s interactions with buyers through the entire purchase process to enable more predictable, rapid, and profitable revenue growth. Attendees will hear the new realities of growing revenue such as changing buyer behavior and an evolving buying process and how companies can build their own revenue engines by leveraging the right tools, platforms, and communication approaches. Steve Woods, CTO of Eloqua will be giving the keynote.

Keynote Panel: Social Media "hotseat"
Hear from both your marketing peers and the world's elite brands as they delve into how their organization has evolved into a successful social business. From internal Social Communication policy to business unit alignment and of course getting buy-in from the Big Kahuna(s).. insights, stories, and in essence one giant case study on how to succeed and avoid potholes along the way. Featuring:

• Eve Fish, Sr. Director of Online Marketing Development for Publisher's Clearing House

• Mike Grehan, VP and Global Content Director for Search Engine Watch, ClickZ, Search Engine Strategies

• Crispin Sheridan, Sr. Director, Global Search, SAP

• Amy McDowell, VP Consumer Marketing, RentTheRunway

• Eli Goodman, Search Evangelist, comScoreInc.

• Dennis Yu, CEO, BlitzLocal

July 13: Partner Training Workshops
On the last day of the Summit, attendees can choose between two training workshops.

"Rock the World" Linkedin Intensives
These workshops are built for marketing professionals who want to go beyond introductory courses and receive intensive intermediate and advanced Business Social Media training focused on the Premier Business Social Networking Site, LinkedIn.

SES Express: Totally Tools Masterclass
This all new SES Express masterclass will guide attendees through tools that are available to you to power your SEO, Paid Search, Analytics and Social Media endeavors. Key takeaways on how to navigate your way through the countless options available will all be presented to ensure you are using the tools most relevant to your business. After this session attendees will walk away with key new ideas that you can implement right away.

For more information, go to http://www.onlinemarketingsummit.com.

Online Marketing Summit
July 10 - 12, 2011

Hyatt Regency Jersey City
2 Exchange Place
Jersey City, New Jersey 07302
201-469-1234