2012 CE Week - The Mobile & Social Entertainment Summit

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Parent Category: Expos and Conventions

Category: Previews

Published on Thursday, 28 June 2012 12:08

Written by John Matthews

Every year the Consumer Electronics Association hold the massive CE Show in Las Vegas at the turn of the year in January. But product companies need the press and buyers to be reminded about what was shown earlier in the year. So they hold the line shows at the start of summer.  

Thus, Consumer Electronics Week takes place June 25th to June 28th in New York City. And in tandem an bunch of conferences, summits and panels are held to discuss trends.

So we have the Mobile & Social Entertainment Summit being held on June 28th at the Museum of Jewish Heritage in New York City starting at 8am and finishing with a reception from 5.30pm to 6.30pm.

Until just a few years ago any discussion about digital or online was all about viewing, using, and interacting with the Internet on a desktop or laptop computer. How that has changed in the past five years with the dizzy rise of smartphone purchases and usage and more recently mobile tablet computing devices. 

But the past five years have not only been about the dizzy rise of mobile and the somewhat delayed response by advertisers and agencies, we have all no doubt seen the Mary Meeker presentations highlighting the gap between mobile use and spend by advertisers on mobile advertising to address and engage the growing army of mobile users. 

The past five years has also been about the spectacular rise of social and in particular social networks and content sharing sites like Facebook, LinkedIn, Twitter, Tumblr, Google+ and Pinterest.

These two gargantuan trends have been redefining the media landscape for users and transforming the user experience of engaging with media both at a physical level of interaction and also emotional and immersive experience level of interacting with media. 

These two media formats or platforms have introduced new ways to deliver entertainment and in some cases entirely new forms of entertainment experiences. Now the two are coming together to create new opportunities and innovations in mobile and social entertainment enabled by the latest generation of handheld and mobile consumer electronics devices. 

It is appropriate therefore that one one of tent pole conferences this year at Consumer Electronics Week in New York is Digital Media Wire's Mobile & Social Entertainment Summit.

A full day conference that will plot the evolution, the current state of, and the future of Mobile and Social Entertainment, Speakers and panelists include mobile and social practitioners and thought leaders such as Michael Adamson of Turner Sports, Saul Berman of IBM, Gemma Graven of Social@Ogilvy, Marc DeBevoise of CBS Interactive, Hans Deutmeyer of HBO/MAX GO, Peter Kafka of AllThingsD and many others. 

The one day conference opens with a look at the top trends in Mobile and Social Entertainment and then throughout the rest of the day topics to be discussed include:

• Mobile apps and mobile advertising
• Music apps
• The mobile wallet
• Pinterest
• Emerging Social Media Platforms

There will be updates on the latest in innovation, pricing, new devices, marketing, monetization and distribution models for video content, casual and social gaming and case study presentations from Badgeville and Century 21 Real Estate LLC. 

For more info go to: http://www.digitalmediaconference.com/east/

And for the week as a whol check out: http://www.ceweekny.com/

The Mobile & Social Entertainment Summit
June 28th, 2012

the Museum of Jewish Heritage
in New York City

2012 E3 Expo in Los Angeles

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Parent Category: Expos and Conventions

Category: Previews

Published on Friday, 22 June 2012 18:20

Written by Brad Balfour

Gaming has become something more than just an energy consumer and diversion for pre- and post-pubescent boys lacking in an active sex life.

It has become a multi-billion dollar industry, a source for new cinematic characters as interesting as any on the ink stained pages of an old comic book and a driving force in new ways of story telling and thought engagement.

In accordance with this whole new category of entertainment, the e3 Expo has become the go-to event, conference and social networking opportunity for anyone interested in gaming in the digital universe.

From June 5th - 7th, 2012, in the Los Angeles Convention Center, leading computer and video game companies, business partners, media and industry analysts from over 100 countries will converge for those three days. The show dominates the life of anyone in the know and trying be in the world of gaming. 

E3 Expo draws tens of thousands of professionals -- software developers, buyers and retailers, programmers, distributors, entertainment industry representatives, financiers and venture capitalists, importers and exporters, manufacturers, resellers, researchers, educators, financial and industry analysts and worldwide electronic and print media -- to address the future of interactive entertainment.

These influential people behind the many innovative companies in this business sector attend E3 to see ground-breaking new technologies and never-before-seen products for computers, video game consoles, handheld systems, mobile, and the Internet.

And don't forget the many booth babes hired by companies to showcase all the games as another feature of E3.

Owned by the Entertainment Software Association (ESA), E3 also provides access to the many people who comprise this U.S. association which is dedicated to serving the business and public affairs needs of the companies publishing interactive games for video game consoles, handheld devices, personal computers, and the Internet.

As the world's premier trade show for computer and video games and related products, E3 offers media professionals and journalists a hand-on opportunity to see and try out all the great new games, characters, delivery systems, accessory developments that makes this field one of the most fascinating on the digital entertainment landscape.

For more information, schedules of events and registration go to: http://www.e3expo.com/ or www.TheESA.com

The IAB Marketplace Conference 2012

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Parent Category: Expos and Conventions

Category: Previews

Published on Wednesday, 20 June 2012 12:35

Written by John Matthews

In the past few years, the online advertising world has become resplendent with a whole raft of new three-letter acronyms ATD, DSP, SSP, DMP -- the list goes on. Welcome to the world of advertising technology.

These TLDs are often dropped into conversations at conference and over cocktails with little understanding of what they really mean or with a particularly biased point of view.

It is therefore useful to attend an event that focuses on this market and at the same time gets behind and beyond the acronyms. 

The annual IAB Marketplace Conference is such an event -- put on by the prestigious Internet Advertising Bureau. Scheduled for Thursday, June 21st, 2012, at the Crowne Plaza Hotel in Times Square, New York, it is the ideal opportunity to catch up on the critical issues and innovations in the online advertising and advertising technology marketplace. This is an opportunity for those new to the field as well seasoned professionals to hear from practitioners and though leaders.

This conference has been tracking the development of advertising technology or adtech from its early beginnings in ad networks to the arrival of ad exchanges and now, the emergence of exchange based ad trading and a multiplicity of technologies and providers coalescing around exchange-based ad trading. Exchange-based trading and auction-based business models -- whether it be for advertising, stocks, commodities etc. -- create whole new ways of thinking about buying and selling assets.

This is happening in the online advertising marketplace and is starting to bleed over into traditional advertising media markets as opportunities emerge for the integration of traditional and digital media in ad campaigns.

The past year has seen the rapid growth of platform-based or API-based media buying and as an increasingly significant part of that Real Time Bidding (RTB) of on-demand media buying has been growing at a lightening pace.

This combined with the emergence of mobile as a significant advertising asset and social media also as a key advertising asset particularly for brand marketers means that 2012 is shaping up to be a pivotal year for advertising technology.

More than this the convergence of new advertising asset classes and the rise of platform based and on demand media buying is showing the way to radically different value creation systems and business models for market participants.

At the same time there are storm clouds brewing particularly around issues such as online privacy and data protection legislation, do not track, integrated on demand media buying, the continued inability to gain traction with brand marketers, and the emerging prospect of one or two or three dominant exchanges.

There is also increasing concern over the role investors have played in creating a highly fragmented industry ecosystem awash with investment money. Have we fallen too much in love with acronyms and algorithms and neglected the human side of online advertising?

The emerging data marketplace allowing aggregation of data anchored on some unique even though anonymous identifier is making possible much better on demand precision media buying whereby advertiser trading desks and agency trading desks, and trade execution platforms such as demand side platforms and ad networks can better target and cherry pick ad impressions according to campaigns needs and the stage they are at in the campaign funnel.

The IAB Marketplace conference consists of panels, case study presentations, a live report and discussion led by respected industry thought leaders such as:

• Doug Weaver
• Hill Holiday's Adam Cahill
• HomeAway's Steven Goldberg
• W3C Tracking Protection Working Group
• Bon Arnold of Kellogg
• Chip Scovic of Google

There will also be discussions on emerging programmatic buying media types such as mobile and video, and a discussion around the current state of digital attribution presented by the consultancy Forrester's Ari Ousr.

The day-long event concludes with a Town Hall debate pulling together discussions throughout the day to debate industry challenges and exchange new ideas. The Town Hall Debate will then be followed by a networking reception sponsored by MediaMath.

Registration for IAB Marketplace starts at 8 am and the conference concludes at 6.45pm.

For more info on the IAB in general go to: http://www.iab.net/

And for the conference itself check out: http://www.iab.net/events_training/2012/advertisingtechnology/overview

The IAB Marketplace Conference
June 21st, 2012

The Crowne Plaza Times Square
New York