Ad Age Digital Conference 2012

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Parent Category: Expos and Conventions

Category: Previews

Published on Tuesday, 17 April 2012 11:41

Written by John Matthews

Now in its sixth year, AdAge's Digital Conference 2012 is one of the important must attend conferences on the digital marketing calendar. Taking place at the Metropolitan Pavilion in NYC April 17th and 18th, 2012. 

2012 is a critical year for digital media.

The spectacular $1 billion acquisition of Instagram by Facebook clearly makes the statement that Facebook is serious about mobile media. This year has also also seen an IPO being staged for the leading independent mobile ad network Millennial Media.

Perhaps this is the year of at least mobile advertising -- and that is one of the themes to be explored at the Ad Age Digital. 

Privacy and PII laws are front and center with the roll out of legislation in Europe and the FTC suggesting that if the digital industry fails to respoonsibily police itself then the FTC will intrdouce consumer online privacy protection legislation.

Video is also very much on the minds of the media and advertising industry. The hope is that video will be the route to digital riches and turn offline ad dollars into online brand ad dollars. 

2012 is also becoming the year of branded social media platforms like Tumblr, Twitter, YouTube, Pinterest even WordPress, and yes the big one Facebook. And while we are talking about Social Media and TV so a new topic and digital category has arrived with high expectations for the future in the form of SocialTV, is SocialTV the perfect brand play combining the media giant of TV with the brand marketing upstart of social media.

And then there is data. Data has become the manta of Digital of late, it is all about data, analytics, insights.

There are many other topics that will no doubt be discussed at this years Ad Age Digital conference including

• Local DIgital
• Geotargerting
• emerging trends
• emerging issues and challenges
• who will be buying who
• who will take the lead in digital space
• how the Google vs Facebook and Apple battle will pan out

The cast of speakers and panelists is of the highest quality and at the cutting edge of digital advertising including

• Jason Kilar of Hulu
• Daniel Ek of Spotify
• David Karp of Tumblr
• Seth Farbman, Global CEO of GAP

It is a must attend conference for digital marketers on and off Madison Avenue who want to keep up with what is happening across the ever growing spectrum of digital and where they can hear and join the debate and conversation about not only Digital but the Future of Advertising.  

Ad Age Digital Conference
April 17th - 18th, 2012

The Metropolitan Pavilion

NYC 

Wizard World Comic Con 2012 Goes On the Road to Philly

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Parent Category: Expos and Conventions

Category: Previews

Published on Monday, 09 April 2012 22:37

Written by Joanne Choi

Get set for another comic con, this time in Philadelphia, Pennsylvania. Opening at the Pennsylvania Convention Center May 31 - June 3, 2012, fans will surely get a taste of pop culture fiesta.

Produced by Wizard World, Inc. (WIZD.PK), Wizard World Philadelphia Comic Con brings together thousands of fans of all ages to celebrate the best in pop-fi, pop culture, movies, graphic novels, comics, toys, video gaming, television, sci-fi, gaming, original art, collectibles, contests and more.

Read more: Wizard World Comic Con 2012 Goes...

NAB Show: Faith 'N' Summit 2012

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Parent Category: Expos and Conventions

Category: Previews

Published on Sunday, 08 April 2012 01:24

Written by Joanne Choi

Over the centuries, with the release of many classics like Ben-Hur and The Ten Commandments, there has been an emergence of faith-based films such as Dreamworks' animated epic adventure, The Prince of Egypt, the heart-warming narrative of the birth of baby Jesus in The Nativity Story as well as Mel Gibson’s emotionally intense The Passion of the Christ.

So with Easter Sunday just around the corner, what better way to spend the following Sunday at the NAB Show's Faith ‘N’ Summit.

The Faith ‘N’ Summit will be conducted for those interested in the linkage of the arts and faith on Sunday, April 15, 2012, 8 am - 6pm at the Las Vegas Convention Center.

Many film/television representatives and guest speakers will be present to discuss not only in-depth info on their faith and philosophy, but also panel discussions, screenings at the Faith ‘N’ Summit Film Festival, and more.

This year, 168 Film Project partners with the NAB show again on behalf of the workshop.

Guest appearances include actor/writer/director, Corbin Bernsen (Psych, L.A. Law, Seinfeld), actor Kevin Sorbo, who played the renowned role of Hercules, the Legendary Journeys & Andromeda, as well as comedian Michael Jr. who has been featured on The Tonight Show and Comedy Central.

The program includes:

• Introduction session of the 168 Film Project with founder John David Ware
• Guest speaker Corbin Bersen
• Interview with Kevin Sorbo
• Guest speaker Ted Baehr
• Don’t Laugh comedy corner with Michael Jr.
• Panel Discussion: Show me the Money: Funding Faith and Family Motion Pictures 2012
• Film ‘N’ Summit Film Festival

Produced in partnership with the 168 Film Project (an incubator for filmmakers) and NAB Show, The Faith 'N' Film Summit focused on the intersection of art and faith, boasts media leaders who will share Hollywood story-telling techniques and secrets for attracting audiences. 

The 168 Film Project includes worldwide filmmaking and writing competitions.  All work is based on randomly assigned Bible verses. One-sixty-eight appeals to both beginning and experienced artists because of the opportunity, its professionalism and faithfulness to the Word. The 168 Hour Film Project is a competition where producers have 168 hours (one week) to film and edit an 11-minute movie based on a theme and a Bible verse.  All films are created during production week and premiere at the annual 168 Film Festival.

All are welcome, including the worldwide community of faith, church media professionals, filmmakers, artists, pastors and ministries seeking quality faith-based content.     

For more infomation about this event visit: http://www.nabshow.com/2012/education/conferences/faith-n-film.asp

Tickets for the Faith 'N' Film Summit, which includes a hall pass to visit NAB Show exhibits, are available for purchase at the NAB Show registration site: Faith ‘N’ Film Summit, or via www.nabshow.com

For the Faith 'N' Film Summit Agenda and more on 168, visit: www.168project.com